|Category||A02. Durable Consumer Goods|
|Product/Service||FITTLE BRAILLE PUZZLE|
|Entrant||SERVICEPLAN GERMANY Munich, GERMANY|
|Idea Creation||SERVICEPLAN GERMANY Munich, GERMANY|
|Idea Creation 2||SERVICEPLAN HEALTH & LIFE München, GERMANY|
|Production||ORANGE SOUND Munich, GERMANY|
|Additional Company||LV PRASAD EYE INSTITUTE Telangana, INDIA|
|Alexander Schill||SERVICEPLAN GROUP||Global Chief Creative Officer|
|Tanja Jain||Tanja Jain||Designer|
|Matthias Harbeck||SERVICEPLAN GERMANY||Executive Creative Director|
|Christoph Bohlender||SERVICEPLAN HEALTH & LIFE GERMANY||Creative Director|
|J Jackson||SERVICEPLAN HEALTH & LIFE GERMANY||Copywriter|
|Franz Roeppischer||SERVICEPLAN GROUP||Creative Innovation Director|
|Lorenz Langgartner||SERVICEPLAN GROUP||Creative Innovation Director|
|Sven Hartmann||SERVICEPLAN HEALTH & LIFE GERMANY||Senior Art Director|
|Saurabh Kakade||SERVICEPLAN GROUP||Art Director|
|Pedro Nogueira Gropo||SERVICEPLAN GROUP||Junior Art Director|
|Mike Rogers||SERVICEPLAN HEALTH & LIFE GERMANY||Creative Partner|
|Dennis Fritz||SERVICEPLAN GROUP||Senior Motion Designer|
|Dr. Anton Vipin Das||LV Prasad Eye Institute||Head, Dr PRK Prasad Centre for Rehabilitation of Blind and Visually Impaired & Meera and L B Deshpan|
|Dr. Beula Christy||LV Prasad Eye Institute||Head, Dr PRK Prasad Centre for Rehabilitation of Blind and Visually Impaired & Meera and L B Deshpan|
|Moni Pichlmayer||ARRI Media - Creative Solutions||Senior Producer|
|Markus Baburske||ARRI Media - Creative Solutions||Colorist|
The CampaignFittle is the first 3D-printed braille puzzle; an innovative toy that helps children to learn braille words and also discover the shapes that the words represent in a playful and rewarding manner. The puzzles, designed by Ravensburger puzzle-experts, are available online for free and can be 3D-printed anywhere at only material costs. With donations sourced from the puzzle-community, Ravensburger provided 3D-printers, to clinics and schools across India, to ensure the puzzles reached the hands that need them the most. An expanding range of puzzles, covering the whole alphabet and designed by experienced Ravensburger puzzle-experts, are available online for free and can be 3D-printed anywhere at only material costs (around $0.5 per model). With donations sourced from the worldwide puzzle-community, Ravensburger is providing 3D-printers to as many of the L.V.P.Eye network’s 176 eye-care centers across India as possible, to ensure the puzzles reached the hands that need them the most.
Creative ExecutionThe growing collection of Fittle puzzles was made available for free online, so that they could be printed at almost zero cost with 3D-printers provided by Ravensburger, all across India through the LVPEI network. This was to ensure that Fittle puzzles would be directly accessible to the hands that needed them the most. The project was promoted to the puzzle community and worldwide through online content and in-packaging promotion, which would reach millions of consumers. Through these avenues millions of people around the world were made aware of Fittle, with direct appeals to support the project and make donations that would fund further 3D-printers.
ResultsFeedback of eye care centers has been outstanding. The concept effectively boosts the child's creativity and motivates them to want to learn more. 3D printers have been provided to the strategically most relevant locations to produce up to 50 models per day, with more donations coming in and 3D printers being delivered continuously. Over 30,000 patients are participating in LVPEI rehabilitation programs where Fittle is primarily being used, reaching potentially 2.5 million people overall. Due to the versatility of 3D-printing, Fittle has endless possibilities. The range of puzzles is constantly updated with new models and upgrades based on studies and user-feedback. Ravensburger, selling millions of toys every year, in-packaging promotion of Fittle is potentially reaching millions of people to raise support for the project. Through this crowd sourcing technique, Ravensburger expects the project to expand into further regions. To date, Fittle has been printed in every continent excluding Antarctica.
Ravensburger appealed to their worldwide puzzle community to donate to the Fittle project, so that 3D-printers can be provided the eye-care clinics schools for the visually impaired across India. Millions of people were motivated to support and donate to the Fittle project through Ravensburger in-packaging promotion Using their strengths as puzzle experts, Ravensburger was able to directly influence much-needed braille literacy in the 3rd world while simultaneously gaining worldwide support and consolidating brand-loyalty from their consumer base.
For Ravensburger, the world’s leading education toy and puzzle company, with the core values of joy, education and togetherness, partnering with LV Prasad Eye Institute to bring Fittle to life was a perfect fit. The project played into their strengths of puzzle development and perfectly aligned with their core values of education and social responsibility. The flexibility of 3D printing allows to continuously adapt and expand the collection of puzzles. Each puzzle was specially designed to provoke the imagination of the child. A lot of care was taken to ensure that it would be impossible to incorrectly combine the puzzle pieces. The puzzles are designed to use as less plastic material as possible, for minimum production cost. To involve the public, Ravensburger raised donations through in-packaging promotion to provide the 3D-printers to eye-care centers across India.
Ice Skaters shows the dreamy and slightly surreal spectacle of a middle aged couple spinning and gliding on the polished wood floors of an elegant, high-ceilinged apartment in their socks. With the tagline 'Bring life into your living room' it is a beautifully crafted advert creating a warm, nostalgic mood for the brand, Ikea. It won Bronze at Eurobest in 2018 for production company CZAR Brussels. Director, Joe Vanhoutteghem and producer, Lander Engels talk to Eurobest about the experience of creating the work.
The team at Marvelous Moscow have the answer. CCO, Artem Sinyavskiy shares the story of how their work for Skylink, 'The 1 MB Campaign', went on to win Bronze at Eurobest in 2017, despite the media budget being pulled a week before the launch of the campaign.
PS21 Madrid, the creative transformation company set up by founder of creative agency dommo Agustín Vivancos, was in its first year when the team began work on Searching for the Special Colour of Seville. It was a piece of work that would not only go on to win the agency’s first major award, Bronze in Creative Data at Eurobest in 2018, but would also become part of Seville’s cultural heritage. We hear how the idea came to life from Strategy Director, Sergio Garcia and Executive Creative Director, Victor Blanco.