Title Brand Product / Service Entrant Company Location Award
A01 Fast Moving Consumer Goods
FEEDITBAG - THE FIRST BAG THAT GIVES LIFE
FEEDitBAG / FEEDITBAG (A 100% BIO-DEGRADABLE BAG)
CHEIL WORLDWIDE Frankfurt GERMANY
JACOBS AROMA SESSION
JACOBS DOUWE EGBERTS / JACOBS MONARCH
E:MG Moscow RUSSIA
A02 Durable Consumer Goods
ADIDAS GLITCH
ADIDAS FOOTBALL / ADIDAS GLITCH
IRIS London UNITED KINGDOM
A03 Cars & Automotive Products & Services
LOGO SWITCH
AUDI / AUDI
AKESTAM HOLST NOA Stockholm SWEDEN
PAINTING GERMAN CARS IN BRITISH COLORS
EMIL FREY AG / CARS
AGENTUR AM FLUGHAFEN Altenrhein SWITZERLAND
A04 Retail, e-Commerce, Restaurants & Fast Food Chains
LOVING "IT"
BURGER KING DEUTSCHLAND GMBH / BURGER KING
GRABARZ & PARTNER Hamburg GERMANY
WINTER IS COMING
IKEA NORWAY / IKEA BRAND
SMFB Oslo NORWAY
A07 Financial Products & Services, Commercial Public Services, B2B Products & Services
#SNOWDRAWINGS
SWISSCOM / -
HEIMAT Berlin GERMANY
DEBT COLLECTOR FOR HIRE - AN INNOVATIVE ONLINE CAMPAIGN FOR THE INNOVATIVE FEATU
DEUTSCHER SPARKASSEN- UND GIROVERBAND E.V. / KWITT
JUNG VON MATT Hamburg GERMANY
A08 Corporate Image
#MAKETHEFUTURE
SHELL GLOBAL / BRAND
SHELL BRANDS INTERNATIONAL Baar SWITZERLAND
A09 Corporate Social Responsibility
ALWAYS TAKE A STAND
PROCTER & GAMBLE / ALWAYS
MEDIACOM CONNECTIONS Tel Aviv ISRAEL
IKI GREENHOUSES FOR KIDS
UAB PALINK / IKI
ADELL TAIVAS OGILVY Vilnius LITHUANIA
? EVERYONE
HEMA / T-SHIRT & LOVE
XXS AMSTERDAM THE NETHERLANDS
A10 Public Sector
FACE TOMORROW LIKE A SWEDE
TCO / THE SWEDISH PART MODEL
ANR BBDO Stockholm SWEDEN
A11 Charities & Non-profit
LAKDOORTIJN
STICHTING SEMMY / CHARITY
XXS AMSTERDAM THE NETHERLANDS
BREAKING POINT
CHILDREN AND YOUTH REHABILITATION CENTER FOR VISUAL ARTS 'FOTO CH’ / CHILDREN AND YOUTH REHABILITATION CENTER FOR VISUAL ARTS 'FOTO CH’
E:MG Moscow RUSSIA
FREE FROM OCCUPIED
AMSTERDAM 4TH AND 5TH MAY COMMITTEE / FREE FROM OCCUPIED
LEMON SCENTED TEA Amsterdam THE NETHERLANDS
FORGETTING AUSCHWITZ, REMEMBERING AUSCHWITZ.
CDEC AND SONS OF SHOAH / HOLOCAUST REMEMBRANCE DAY
HAVAS MILAN ITALY
VULNERABILITY INDEX
CHARITABLE SOCIAL NON-GOVERNMENT ORGANIZATION “NOCHLEZHKA” / ONLINE QUIZ - VULNERABILITY INDEX
ACTION Moscow RUSSIA
B02 Dimensional Mailing
CURIOSITY SLIDE
MERCK / #CATCHCURIOUS INITIATIVE
FORK UNSTABLE MEDIA Hamburg GERMANY
PAINTING GERMAN CARS IN BRITISH COLORS
EMIL FREY AG / CARS
AGENTUR AM FLUGHAFEN Altenrhein SWITZERLAND
LETTERS FOR LATER
HALLMARK / POSTUUM
HAVAS LEMZ Amsterdam THE NETHERLANDS
B03 Use of Ambient Media: Small Scale
TUBORG BEER PLUGS
TUBORG / BEER
CP+B Copenhagen DENMARK
THE ORGAN DONOR PRICE TAG
BEYOND RETRO SWEDEN / CLOTHES
ANR BBDO Stockholm SWEDEN
LETTERS FOR LATER
HALLMARK / POSTUUM
HAVAS LEMZ Amsterdam THE NETHERLANDS
? EVERYONE
HEMA / T-SHIRT & LOVE
XXS AMSTERDAM THE NETHERLANDS
THE AIR FILTER SCARF
ULTRAMARE / ULMA
MILK Gothenburg SWEDEN
B04 Use of Ambient Media: Large Scale
#SNOWDRAWINGS
SWISSCOM / -
HEIMAT Berlin GERMANY
B05 Use of Broadcast
LOGO SWITCH
AUDI / AUDI
AKESTAM HOLST NOA Stockholm SWEDEN
B07 Use of Technology
RUNTOSCROLL
ADIDAS / ALPHABOUNCE RUNNING SHOES
FRIENDS Moscow RUSSIA
ALWAYS TAKE A STAND
PROCTER & GAMBLE / ALWAYS
MEDIACOM CONNECTIONS Tel Aviv ISRAEL
DEBT COLLECTOR FOR HIRE - AN INNOVATIVE ONLINE CAMPAIGN FOR THE INNOVATIVE FEATU
DEUTSCHER SPARKASSEN- UND GIROVERBAND E.V. / KWITT
JUNG VON MATT Hamburg GERMANY
C01 Use of Digital Platforms
BMW M “WHERE TOO MUCH IS JUST RIGHT.”
BMW M GMBH / HTTPS://WWW.BMW-M.COM
JUNG VON MATT Hamburg GERMANY
FACE TOMORROW LIKE A SWEDE
TCO / THE SWEDISH PART MODEL
ANR BBDO Stockholm SWEDEN
C02 Use of Mobile
RUNTOSCROLL
ADIDAS / ALPHABOUNCE RUNNING SHOES
FRIENDS Moscow RUSSIA
C03 Use of Social Platforms
#MYNEOLABEL
ADIDAS / ADIDAS NEO
IRIS London UNITED KINGDOM
BEST DAY OF MY LIFE
SHELL GLOBAL / BRAND
SHELL BRANDS INTERNATIONAL Baar SWITZERLAND
BMW M “WHERE TOO MUCH IS JUST RIGHT.”
BMW M GMBH / HTTPS://WWW.BMW-M.COM
JUNG VON MATT Hamburg GERMANY
SBERBANK RUSSIA DAY
SBERBANK / SOCIAL CAMPAIGN / IMAGE-BUILDING CAMPAIGN
SBERBANK OF RUSSIA Moscow RUSSIA
C04 Real-Time Response
LOGO SWITCH
AUDI / AUDI
AKESTAM HOLST NOA Stockholm SWEDEN
C05 Co-Creation & User Generated Content
#SNOWDRAWINGS
SWISSCOM / -
HEIMAT Berlin GERMANY
D03 Use of Real-Time Data
KONE - MACHINE CONVERSATIONS
KONE OYJ / KONE ELEVATORS
HASAN & PARTNERS Helsinki FINLAND
E01 Acquisitions
FEEDITBAG - THE FIRST BAG THAT GIVES LIFE
FEEDitBAG / FEEDITBAG (A 100% BIO-DEGRADABLE BAG)
CHEIL WORLDWIDE Frankfurt GERMANY
E02 Retention
LUKAS GRAHAM & FRIENDS
YOUSEE / YOUSEE MUSIK
CP+B Copenhagen DENMARK
E03 Launch / Re-launch
RUNTOSCROLL
ADIDAS / ALPHABOUNCE RUNNING SHOES
FRIENDS Moscow RUSSIA
F03 Experience Design
THE MARATHRON
SKY ITALIA / GAME OF THRONES
M&C SAATCHI Milan ITALY
SMART ELECTRIC SYMPHONY
DAIMLER AG / SMART / SMART ELECTRIC DRIVE
BBDO GROUP GERMANY Berlin GERMANY
G02 Low Budget / High Impact Campaign
LAKDOORTIJN
STICHTING SEMMY / CHARITY
XXS AMSTERDAM THE NETHERLANDS
STOP THE STINK HOTLINE
BOROTALCO / DEODORANT
KETCHUM PUBLICO Vienna AUSTRIA
FREE FROM OCCUPIED
AMSTERDAM 4TH AND 5TH MAY COMMITTEE / FREE FROM OCCUPIED
LEMON SCENTED TEA Amsterdam THE NETHERLANDS