Title Brand Product / Service Entrant Company Location Award
A09 Corporate Social Responsibility
1ST GRRRADE
MARS / PEDIGREE® PET FOOD
BBDO RUSSIA GROUP Moscow RUSSIA
Short List
SPORTS SWEDISH FOR IMMIGRANTS
SVENSKA SPEL / STATE-OWNED BETTING
JUNG RELATIONS Stockholm SWEDEN
SERVE YOUR COUNTRY - DO DONKEN
MCDONALD'S / EMPLOYER BRANDING
NORD DDB Stockholm SWEDEN
THE LITTLE CHICKEN NAMED PONG-PONG
PEARSON / PROJECT LITERACY
WEBER SHANDWICK London UNITED KINGDOM
JUNE 1ST PUBLIC HOLIDAY
ITSY BITSY / ITSY BITSY
GMP ADVERTISING Bucharest ROMANIA
WORLDS APART
HEINEKEN / BEER
HEINEKEN UK London UNITED KINGDOM
A10 Public Sector
FACE TOMORROW LIKE A SWEDE
TCO / THE SWEDISH PART MODEL
ANR BBDO Stockholm SWEDEN
THE VIRTUAL CRASH BILLBOARD
PARISIAN ROAD SAFETY AUTHORITY / PEDESTRIANS ROAD SAFETY
SERVICEPLAN FRANCE Paris FRANCE
Gold
ONE BOOK FOR PEACE
INTER-RELIGIOUS COUNCIL IN BOSNIA AND HERZEGOVINA / PUBLIC SERVICES
NEW MOMENT NEW IDEAS COMPANY Belgrade SERBIA
Short List
A11 Charities & Non-profit
DON'T TELL MARTTI
CRISIS MANAGEMENT INITIATIVE (CMI) / PEACE BROKERING
MILTTON Helsinki FINLAND
HELP A DANE
DANISH CANCER SOCIETY & TRYGFONDEN / SUN SAFETY
&CO Copenhagen DENMARK
Short List
FAIL
NORWEGIAN RED CROSS / FIRST AID
TRY Oslo NORWAY
Bronze
FORGETTING AUSCHWITZ, REMEMBERING AUSCHWITZ.
CDEC AND SONS OF SHOAH / HOLOCAUST REMEMBRANCE DAY
HAVAS MILAN ITALY
VULNERABILITY INDEX
CHARITABLE SOCIAL NON-GOVERNMENT ORGANIZATION “NOCHLEZHKA” / ONLINE QUIZ - VULNERABILITY INDEX
ACTION Moscow RUSSIA
BREAKING POINT
CHILDREN AND YOUTH REHABILITATION CENTER FOR VISUAL ARTS 'FOTO CH’ / CHILDREN AND YOUTH REHABILITATION CENTER FOR VISUAL ARTS 'FOTO CH’
E:MG Moscow RUSSIA
FREE FROM OCCUPIED
AMSTERDAM 4TH AND 5TH MAY COMMITTEE / FREE FROM OCCUPIED
LEMON SCENTED TEA Amsterdam THE NETHERLANDS
LAKDOORTIJN
STICHTING SEMMY / CHARITY
XXS AMSTERDAM THE NETHERLANDS
SHITFACED SPEEDDATE
THE DANISH CANCER SOCIETY / TRYGFONDEN / RESPONSIBLE DRINKING
ROBERT/BOISEN & LIKE-MINDED Copenhagen DENMARK
THE HUMANIUM METAL INITIATIVE
IM / HUMANIUM METAL
AKESTAM HOLST NOA Stockholm SWEDEN
BUY A VOICE – FOR FREEDOM OF SPEECH
PEN INTERNATIONAL SWEDEN / VOICE ARCHIVE FOR FREEDOM OF SPEECH
NORD DDB Stockholm SWEDEN
WALK FOR LIFE
AIDS-HILFE FRANKFURT / WALK FOR LIFE CHARITY RUN
McCANN Frankfurt GERMANY
MEET THE MEAT
THE TASK FORCE ON HUMAN TRAFFICKING AND PROSTITUTION / THE TASK FORCE ON HUMAN TRAFFICKING AND PROSTITUTION
M&C SAATCHI TEL AVIV Herzliya ISRAEL
REALITY XMAS
DOCTORS OF THE WORLD / INTERNATIONAL MEDICAL CHARITY
McCANN LONDON UNITED KINGDOM
Short List
THE FIELD REPORT
INTERNATIONAL FUND FOR AGRICULTURAL DEVELOPMENT (IFAD) / INTERNATIONAL FUND FOR AGRICULTURAL DEVELOPMENT (IFAD)
WEBER SHANDWICK London UNITED KINGDOM
B01 Flat Mailing
REALITY XMAS
DOCTORS OF THE WORLD / INTERNATIONAL MEDICAL CHARITY
McCANN LONDON UNITED KINGDOM
Short List
IKEA HANDCRAFTED
IKEA / IKEA FAMILY
LIDA London UNITED KINGDOM
ONE BOOK FOR PEACE
INTER-RELIGIOUS COUNCIL IN BOSNIA AND HERZEGOVINA / PUBLIC SERVICES
NEW MOMENT NEW IDEAS COMPANY Belgrade SERBIA
B02 Dimensional Mailing
GAME OF PAIN
RECORDATI PHARMA GMBH / ORTOTON®
PINK CARROTS COMMUNICATIONS Frankfurt GERMANY
THE BOOK TAPE
RANDOM HOUSE / HEYNE HARDCORE
SERVICEPLAN GERMANY Munich GERMANY
HOCKÅR – THE FIRST MULTIFUNCTIONAL IMAGE BROCHURE MAILING
BY MAREI EINRICHTUNGSKONZEPTE AG / DESIGNER FURNITURE
AGENTUR AM FLUGHAFEN Altenrhein SWITZERLAND
BEAT BOTTLE
CARLSBERG GROUP / TUBORG / BEER
HAPPINESS BRUSSELS, AN FCB ALLIANCE Brussels BELGIUM
THE TEABAG COLLECTION
HÄLSSEN & LYON GMBH / TEA
KOLLE REBBE Hamburg GERMANY
PORCELAIN BONES
OSTEOPOROSIS / OSTEOPOROSIS
HUMANSEVEN Paris FRANCE
Short List
PAINTING GERMAN CARS IN BRITISH COLORS
EMIL FREY AG / CARS
AGENTUR AM FLUGHAFEN Altenrhein SWITZERLAND
CURIOSITY SLIDE
MERCK / #CATCHCURIOUS INITIATIVE
FORK UNSTABLE MEDIA Hamburg GERMANY
LETTERS FOR LATER
HALLMARK / POSTUUM
HAVAS LEMZ Amsterdam THE NETHERLANDS
B03 Use of Ambient Media: Small Scale
HEARTS
HANSAPLAST GLOBAL / KIDS BANDAGES
HAPPINESS BRUSSELS, AN FCB ALLIANCE Brussels BELGIUM
Short List
SKIN MEMORIES
EUROMELANOMA / SKIN CANCER PREVENTION
BBDO BELGIUM Brussels BELGIUM
Bronze
LOVE LIVED HERE
OPEN PRIDE UK / PRIDE IN LONDON
PROXIMITY LONDON UNITED KINGDOM
THE EMPTY CLASSROOM PICTURE
PARISIAN ROAD SAFETY AUTHORITY / PEDESTRIANS SAFETY
SERVICEPLAN FRANCE Paris FRANCE
THE CHANGING CATALOGUE
IKEA ITALY / CATALOGUE
STV DDB Milan ITALY
THE ORGAN DONOR PRICE TAG
BEYOND RETRO SWEDEN / CLOTHES
ANR BBDO Stockholm SWEDEN
TUBORG BEER PLUGS
TUBORG / BEER
CP+B Copenhagen DENMARK
? EVERYONE
HEMA / T-SHIRT & LOVE
XXS AMSTERDAM THE NETHERLANDS
LETTERS FOR LATER
HALLMARK / POSTUUM
HAVAS LEMZ Amsterdam THE NETHERLANDS
THE AIR FILTER SCARF
ULTRAMARE / ULMA
MILK Gothenburg SWEDEN
RIBBONIZATION
MARS / CHOCOLATE BAR
BBDO RUSSIA GROUP Moscow RUSSIA
GIVE-BAG
PENNY / PENNY MEHRWEGTRAGETASCHE
SERVICEPLAN GERMANY Munich GERMANY
THE HUMANIUM METAL INITIATIVE
IM / HUMANIUM METAL
AKESTAM HOLST NOA Stockholm SWEDEN
Gold
MCCOINS
MCDONALD'S / FAST FOOD
NORD DDB Stockholm SWEDEN
Bronze