Title Brand Product / Service Entrant Company Location Award
B03 Use of Ambient Media: Small Scale
YELLOW TEAPOT
RENAULT / CARS
RENAULT Paris FRANCE
B04 Use of Ambient Media: Large Scale
THE HUMAN BILLBOARD
LE CRAN / ANTI RACISM ORGANISATION
BLACKTOOL Paris FRANCE
THE IMPOSSIBLE SIGNING SESSIONS
BOL.COM / ONLINE BOOKSTORE
DDB BRUSSELS BELGIUM
THE BIG TRAVEL DIARY OF SWITZERLAND
IFOLOR / IFOLOR PHOTO BOOK
NOTCH INTERACTIVE Zurich SWITZERLAND
THE SCANIA CLOCK
SCANIA / TRUCKS AND SERVICES
TBWA\STOCKHOLM SWEDEN
THE VIRTUAL CRASH BILLBOARD
PARISIAN ROAD SAFETY AUTHORITY / PEDESTRIANS ROAD SAFETY
SERVICEPLAN FRANCE Paris FRANCE
Silver
#SNOWDRAWINGS
SWISSCOM / -
HEIMAT Berlin GERMANY
LOVING "IT"
BURGER KING DEUTSCHLAND GMBH / BURGER KING
GRABARZ & PARTNER Hamburg GERMANY
Short List
REMOTE MASSAGES FOR ORGANIC COWS
BIO SUISSE / ORGANIC MILK
THJNK Zürich SWITZERLAND
THE MARATHRON
SKY ITALIA / GAME OF THRONES
M&C SAATCHI Milan ITALY
UNLOCK SWITZERLAND
SWISSCOM (SWITZERLAND) LTD / -
HEIMAT Berlin GERMANY
WALK FOR LIFE
AIDS-HILFE FRANKFURT / WALK FOR LIFE CHARITY RUN
McCANN Frankfurt GERMANY
MEET THE MEAT
THE TASK FORCE ON HUMAN TRAFFICKING AND PROSTITUTION / THE TASK FORCE ON HUMAN TRAFFICKING AND PROSTITUTION
M&C SAATCHI TEL AVIV Herzliya ISRAEL
ZOMBIE CHRISTMAS: THE REAL-WORLD TRAILER
MICROSOFT / XBOX / DEAD RISING 4
McCANN LONDON UNITED KINGDOM
#HONDANEXTDOOR
HONDA / CARS
SID LEE Paris FRANCE
THE FIELD REPORT
INTERNATIONAL FUND FOR AGRICULTURAL DEVELOPMENT (IFAD) / INTERNATIONAL FUND FOR AGRICULTURAL DEVELOPMENT (IFAD)
WEBER SHANDWICK London UNITED KINGDOM
TAPESTRY
TOURISM IRELAND / TOURISM IRELAND
TOURISM IRELAND Redmonds Hill IRELAND
B05 Use of Broadcast
I'M STILL HERE
ALZHEIMERLIGA / ALZHEIMER DISEASE
DDB BRUSSELS BELGIUM
Short List
LABEL OF LOVE
MONOPRIX / MONOPRIX - 85 YEARS OF THE BRAND
ROSAPARK Paris FRANCE
THE MARATHRON
SKY ITALIA / GAME OF THRONES
M&C SAATCHI Milan ITALY
LOGO SWITCH
AUDI / AUDI
AKESTAM HOLST NOA Stockholm SWEDEN
GETAWAYS FROM THE AFTERLIFE
VUELING / HALLOWEEN PROMOTION / 25€ DISCOUNT
McCANN BARCELONA SPAIN
B06 Use of Print or Outdoor
ELECTION CAMPAIGN
THE ECONOMIST / THE ECONOMIST MAGAZINE
PROXIMITY LONDON UNITED KINGDOM
Bronze
UNLOCK SWITZERLAND
SWISSCOM (SWITZERLAND) LTD / -
HEIMAT Berlin GERMANY
BLACKER THAN BLACK
PETER'S APARTMENT / COFFEE
MCCANN DIGITAL PRAGUE Prague CZECH REPUBLIC
LIBÉ DES RÉFUGIÉS
LIBÉRATION / LIBÉRATION NEWSPAPERS
FF PARIS FRANCE
Bronze
B07 Use of Technology
THE MAGIC WALLPAPER
CASTORAMA / STORE TOOLS
TBWA\PARIS FRANCE
Gold
THE IMPOSSIBLE SIGNING SESSIONS
BOL.COM / ONLINE BOOKSTORE
DDB BRUSSELS BELGIUM
DEBT COLLECTOR FOR HIRE - AN INNOVATIVE ONLINE CAMPAIGN FOR THE INNOVATIVE FEATU
DEUTSCHER SPARKASSEN- UND GIROVERBAND E.V. / KWITT
JUNG VON MATT Hamburg GERMANY
ALWAYS TAKE A STAND
PROCTER & GAMBLE / ALWAYS
MEDIACOM CONNECTIONS Tel Aviv ISRAEL
RUNTOSCROLL
ADIDAS / ALPHABOUNCE RUNNING SHOES
FRIENDS Moscow RUSSIA
TRAVEL MIND READER
TURISMO DE PORTUGAL / PORTUGAL TOURISM
PARTNERS Lisbon PORTUGAL
LOTTO BUCKETLIST
SVENSKA SPEL / LOTTO
KING Stockholm SWEDEN
FITTLE
RAVENSBURGER / FITTLE BRAILLE PUZZLE
SERVICEPLAN GERMANY Munich GERMANY
C01 Use of Digital Platforms
A WORLD WITH NO HEROES
UBISOFT / GHOST RECON WILDLANDS
DDB PARIS FRANCE
Silver
PAX IT
IKEA DEUTSCHLAND GMBH & CO. KG / PAX WARDROBE
GRABARZ & PARTNER Hamburg GERMANY
THE TRUTH REVEALING BANNERS
AMNESTY INTERNATIONAL / AMNESTY INTERNATIONAL
AIR PARTNER OF McCANN Brussels BELGIUM
FACE TOMORROW LIKE A SWEDE
TCO / THE SWEDISH PART MODEL
ANR BBDO Stockholm SWEDEN
RETAIL THERAPY
IKEA / FURNITURE
AKESTAM HOLST NOA Stockholm SWEDEN
Short List
BMW M “WHERE TOO MUCH IS JUST RIGHT.”
BMW M GMBH / HTTPS://WWW.BMW-M.COM
JUNG VON MATT Hamburg GERMANY
SWEDEN ON AIRBNB
VISITSWEDEN / VISITSWEDEN
FORSMAN & BODENFORS Gothenburg SWEDEN
SKIP THE STORE
KOLONIAL.NO / ONLINE GROCERY STORE
ANORAK Oslo NORWAY
SEQUEIRA IN IT'S RIGHTFUL PLACE
MUSEU NACIONAL DE ARTE ANTIGA / CROWDFUNDING
FUEL LISBON PORTUGAL
THE STAMPS THAT FELL TO EARTH
ROYAL MAIL / ROYAL MAIL DAVID BOWIE STAMP COLLECTION
LIDA London UNITED KINGDOM
C02 Use of Mobile
LIKE MY ADDICTION
ADDICT AIDE / ADDICT AIDE
BETC Paris FRANCE
Bronze
THE MAGIC WALLPAPER
CASTORAMA / STORE TOOLS
TBWA\PARIS FRANCE
Silver
GET THE FLOW
VODAFONE / VODAFONE
DDB & TRIBAL AMSTERDAM THE NETHERLANDS
Bronze
RUNTOSCROLL
ADIDAS / ALPHABOUNCE RUNNING SHOES
FRIENDS Moscow RUSSIA
THE DIGITAL IRON CURTAIN
O2 SLOVAKIA / O2 IMAGE CAMPAIGN
TRIAD ADVERTISING Bratislava SLOVAK REPUBLIC
AMNESTY- SNOWDEN OUT OF OFFICE
AMNESTY / NON-PROFIT ORGANISATION
GARBERGS Stockholm SWEDEN