Title Brand Product / Service Entrant Company Location Award
C03 Use of Social Platforms
FOREST OF FRIES
MCDONALD'S / PROMISE OF QUALITIY
THJNK Hamburg GERMANY
LIKE MY ADDICTION
ADDICT AIDE / ADDICT AIDE
BETC Paris FRANCE
Bronze
AIMEN
CANAL+ / CANAL+
BETC Paris FRANCE
SKIN MEMORIES
EUROMELANOMA / SKIN CANCER PREVENTION
BBDO BELGIUM Brussels BELGIUM
HELP A DANE
DANISH CANCER SOCIETY & TRYGFONDEN / SUN SAFETY
&CO Copenhagen DENMARK
Short List
SBERBANK RUSSIA DAY
SBERBANK / SOCIAL CAMPAIGN / IMAGE-BUILDING CAMPAIGN
SBERBANK OF RUSSIA Moscow RUSSIA
#MYNEOLABEL
ADIDAS / ADIDAS NEO
IRIS London UNITED KINGDOM
BEST DAY OF MY LIFE
SHELL GLOBAL / BRAND
SHELL BRANDS INTERNATIONAL Baar SWITZERLAND
FAIL
NORWEGIAN RED CROSS / FIRST AID
TRY Oslo NORWAY
Silver
BMW M “WHERE TOO MUCH IS JUST RIGHT.”
BMW M GMBH / HTTPS://WWW.BMW-M.COM
JUNG VON MATT Hamburg GERMANY
DEBT COLLECTOR FOR HIRE - AN INNOVATIVE ONLINE CAMPAIGN FOR THE INNOVATIVE FEATU
DEUTSCHER SPARKASSEN- UND GIROVERBAND E.V. / KWITT
JUNG VON MATT Hamburg GERMANY
THE SPOILER SHOW
EÉN (VRT) / BELGIAN NATIONAL TELEVISION STATION
DE VLOER Antwerp BELGIUM
BMW X3 CANVAS VISUALISER
BMW AG / BMW X3
JUNG VON MATT Hamburg GERMANY
SHITFACED SPEEDDATE
THE DANISH CANCER SOCIETY / TRYGFONDEN / RESPONSIBLE DRINKING
ROBERT/BOISEN & LIKE-MINDED Copenhagen DENMARK
RESPONSIBILY THE BEER
UBREW / BEER
McCANN WORLDGROUP Milan ITALY
BABOOSHKA IS NOT AGAINST GOOGLE
GOOGLE / GOOGLE VOICE SEARCH
SLAVA Moscow RUSSIA
WORLDS APART
HEINEKEN / BEER
HEINEKEN UK London UNITED KINGDOM
Short List
C04 Real-Time Response
IKEA RESPONDS TO BALENCIAGA
IKEA / FRAKTA BAG
ACNE Stockholm SWEDEN
Silver
LOGO SWITCH
AUDI / AUDI
AKESTAM HOLST NOA Stockholm SWEDEN
WINTER IS COMING
IKEA NORWAY / IKEA BRAND
SMFB Oslo NORWAY
Short List
C05 Co-Creation & User Generated Content
THE BIG TRAVEL DIARY OF SWITZERLAND
IFOLOR / IFOLOR PHOTO BOOK
NOTCH INTERACTIVE Zurich SWITZERLAND
HELP A DANE
DANISH CANCER SOCIETY & TRYGFONDEN / SUN SAFETY
&CO Copenhagen DENMARK
#SNOWDRAWINGS
SWISSCOM / -
HEIMAT Berlin GERMANY
SNICKERS “WHAT THE FAIL AWARDS”
MARS / CHOCOLATE BAR
BBDO RUSSIA GROUP Moscow RUSSIA
CITY ABOVE THE CITY
METSÄ WOOD / METSÄ WOOD KERTO LVL (LAMINATED VENER LUMBER)
HASAN & PARTNERS Helsinki FINLAND
GUIDED BY FANS
VISIT OSLO / OSLO
ANORAK Oslo NORWAY
ROBOTIC CAMERAS CAPTURE FAN EMOTIONS AT LIVE EVENTS
SNAPTIVITY / SNAPTIVITY
R/GA LONDON UNITED KINGDOM
CONTRÔLE DE LA POITRINE
OM / CONTRÔLE DE LA POITRINE
McCANN PARIS FRANCE
Short List
THE FANCHISE MODEL
MICROSOFT / XBOX DESIGN LAB
McCANN LONDON UNITED KINGDOM
Short List
MASTER & MARGARITA. I WAS THERE
GOOGLE / GOOGLE BRAND
SLAVA Moscow RUSSIA
KFC KRUSHERS MOCKTAILS - WINTER IS NOT COMING
KFC / KRUSHERS MOCKTAILS
McCANN BUCHAREST ROMANIA
D01 Data Strategy
RETAIL THERAPY
IKEA / FURNITURE
AKESTAM HOLST NOA Stockholm SWEDEN
Short List
PREDICTIVE WORLD
UBISOFT / VIDEO GAMES
SID LEE Paris FRANCE
SAFEST ROUTE
GROUPAMA / GROUPAMA
GROUPAMA Paris FRANCE
Gold
ROMBOT
ROM AUTENTIC / CONFECTIONERY
McCANN BUCHAREST ROMANIA
THE JOURNEY
O2 / O2 REFRESH
LIDA London UNITED KINGDOM
D02 Data-Driven Targeting
A ’DAM FRESH HEINEKEN
HEINEKEN INTERNATIONAL / HEINEKEN
DDB & TRIBAL AMSTERDAM THE NETHERLANDS
SBERBANK NEIGHBORHOODS
SBERBANK / LOANS FOR SMALL BUSINESSES
SBERBANK OF RUSSIA Moscow RUSSIA
Silver
THE JOURNEY
O2 / O2 REFRESH
LIDA London UNITED KINGDOM
D03 Use of Real-Time Data
AIMEN
CANAL+ / CANAL+
BETC Paris FRANCE
THE VIRTUAL CRASH BILLBOARD
PARISIAN ROAD SAFETY AUTHORITY / PEDESTRIANS ROAD SAFETY
SERVICEPLAN FRANCE Paris FRANCE
KONE - MACHINE CONVERSATIONS
KONE OYJ / KONE ELEVATORS
HASAN & PARTNERS Helsinki FINLAND
4MATIC ADAPTIVE BOOK
MERCEDES-BENZ / 4MATIC
GRUPPO RONCAGLIA Rome ITALY
PREDICTIVE WORLD
UBISOFT / VIDEO GAMES
SID LEE Paris FRANCE
E01 Acquisitions
THE MARATHON SCOUTS
AIR FRANCE / AIR FRANCE
BETC Paris FRANCE
THE IMPOSSIBLE SIGNING SESSIONS
BOL.COM / ONLINE BOOKSTORE
DDB BRUSSELS BELGIUM
FEEDITBAG - THE FIRST BAG THAT GIVES LIFE
FEEDitBAG / FEEDITBAG (A 100% BIO-DEGRADABLE BAG)
CHEIL WORLDWIDE Frankfurt GERMANY
1ST GRRRADE
MARS / PEDIGREE® PET FOOD
BBDO RUSSIA GROUP Moscow RUSSIA
THE FANCHISE MODEL
MICROSOFT / XBOX DESIGN LAB
McCANN LONDON UNITED KINGDOM
COCA-COLA GUESS
COCA-COLA / BEVERAGES
McCANN BUCHAREST ROMANIA