Title Brand Product / Service Entrant Company Location Award
A01 Fast Moving Consumer Goods
RIBBONIZATION
MARS / CHOCOLATE BAR
BBDO RUSSIA GROUP Moscow RUSSIA
A03 Cars & Automotive Products & Services
#HONDANEXTDOOR
HONDA / CARS
SID LEE Paris FRANCE
THE DREAM CRADLE
RENAULT / DREAM CRADLE
RENAULT Paris FRANCE
A04 Retail, e-Commerce, Restaurants & Fast Food Chains
GIVE-BAG
PENNY / PENNY MEHRWEGTRAGETASCHE
SERVICEPLAN GERMANY Munich GERMANY
A05 Travel, Transport & Leisure
DINNER WITH GEORGIA
GEORGIAN NATIONAL TOURISM ADMINISTRATION / GEORGIA
WINDFOR'S Tbilisi GEORGIA
GUIDED BY FANS
VISIT OSLO / OSLO
ANORAK Oslo NORWAY
OUICROQUETTE
OUIBUS / OUIBUS
BUZZMAN Paris FRANCE
A06 Media & Publications
ZOMBIE CHRISTMAS: THE REAL-WORLD TRAILER
MICROSOFT / XBOX / DEAD RISING 4
McCANN LONDON UNITED KINGDOM
THE FANCHISE MODEL
MICROSOFT / XBOX DESIGN LAB
McCANN LONDON UNITED KINGDOM
A07 Financial Products & Services, Commercial Public Services, B2B Products & Services
UNLOCK SWITZERLAND
SWISSCOM (SWITZERLAND) LTD / -
HEIMAT Berlin GERMANY
A09 Corporate Social Responsibility
SERVE YOUR COUNTRY - DO DONKEN
MCDONALD'S / EMPLOYER BRANDING
NORD DDB Stockholm SWEDEN
SPORTS SWEDISH FOR IMMIGRANTS
SVENSKA SPEL / STATE-OWNED BETTING
JUNG RELATIONS Stockholm SWEDEN
A11 Charities & Non-profit
THE HUMANIUM METAL INITIATIVE
IM / HUMANIUM METAL
AKESTAM HOLST NOA Stockholm SWEDEN
SHITFACED SPEEDDATE
THE DANISH CANCER SOCIETY / TRYGFONDEN / RESPONSIBLE DRINKING
ROBERT/BOISEN & LIKE-MINDED Copenhagen DENMARK
MEET THE MEAT
THE TASK FORCE ON HUMAN TRAFFICKING AND PROSTITUTION / THE TASK FORCE ON HUMAN TRAFFICKING AND PROSTITUTION
M&C SAATCHI TEL AVIV Herzliya ISRAEL
BUY A VOICE – FOR FREEDOM OF SPEECH
PEN INTERNATIONAL SWEDEN / VOICE ARCHIVE FOR FREEDOM OF SPEECH
NORD DDB Stockholm SWEDEN
WALK FOR LIFE
AIDS-HILFE FRANKFURT / WALK FOR LIFE CHARITY RUN
McCANN Frankfurt GERMANY
B03 Use of Ambient Media: Small Scale
RIBBONIZATION
MARS / CHOCOLATE BAR
BBDO RUSSIA GROUP Moscow RUSSIA
GIVE-BAG
PENNY / PENNY MEHRWEGTRAGETASCHE
SERVICEPLAN GERMANY Munich GERMANY
B04 Use of Ambient Media: Large Scale
UNLOCK SWITZERLAND
SWISSCOM (SWITZERLAND) LTD / -
HEIMAT Berlin GERMANY
THE MARATHRON
SKY ITALIA / GAME OF THRONES
M&C SAATCHI Milan ITALY
REMOTE MASSAGES FOR ORGANIC COWS
BIO SUISSE / ORGANIC MILK
THJNK Zürich SWITZERLAND
MEET THE MEAT
THE TASK FORCE ON HUMAN TRAFFICKING AND PROSTITUTION / THE TASK FORCE ON HUMAN TRAFFICKING AND PROSTITUTION
M&C SAATCHI TEL AVIV Herzliya ISRAEL
WALK FOR LIFE
AIDS-HILFE FRANKFURT / WALK FOR LIFE CHARITY RUN
McCANN Frankfurt GERMANY
ZOMBIE CHRISTMAS: THE REAL-WORLD TRAILER
MICROSOFT / XBOX / DEAD RISING 4
McCANN LONDON UNITED KINGDOM
B06 Use of Print or Outdoor
UNLOCK SWITZERLAND
SWISSCOM (SWITZERLAND) LTD / -
HEIMAT Berlin GERMANY
BLACKER THAN BLACK
PETER'S APARTMENT / COFFEE
MCCANN DIGITAL PRAGUE Prague CZECH REPUBLIC
B07 Use of Technology
LOTTO BUCKETLIST
SVENSKA SPEL / LOTTO
KING Stockholm SWEDEN
TRAVEL MIND READER
TURISMO DE PORTUGAL / PORTUGAL TOURISM
PARTNERS Lisbon PORTUGAL
C01 Use of Digital Platforms
SWEDEN ON AIRBNB
VISITSWEDEN / VISITSWEDEN
FORSMAN & BODENFORS Gothenburg SWEDEN
C02 Use of Mobile
AMNESTY- SNOWDEN OUT OF OFFICE
AMNESTY / NON-PROFIT ORGANISATION
GARBERGS Stockholm SWEDEN
THE DIGITAL IRON CURTAIN
O2 SLOVAKIA / O2 IMAGE CAMPAIGN
TRIAD ADVERTISING Bratislava SLOVAK REPUBLIC
C03 Use of Social Platforms
THE SPOILER SHOW
EÉN (VRT) / BELGIAN NATIONAL TELEVISION STATION
DE VLOER Antwerp BELGIUM
BMW X3 CANVAS VISUALISER
BMW AG / BMW X3
JUNG VON MATT Hamburg GERMANY
DEBT COLLECTOR FOR HIRE - AN INNOVATIVE ONLINE CAMPAIGN FOR THE INNOVATIVE FEATU
DEUTSCHER SPARKASSEN- UND GIROVERBAND E.V. / KWITT
JUNG VON MATT Hamburg GERMANY
SHITFACED SPEEDDATE
THE DANISH CANCER SOCIETY / TRYGFONDEN / RESPONSIBLE DRINKING
ROBERT/BOISEN & LIKE-MINDED Copenhagen DENMARK
C05 Co-Creation & User Generated Content
SNICKERS “WHAT THE FAIL AWARDS”
MARS / CHOCOLATE BAR
BBDO RUSSIA GROUP Moscow RUSSIA
CITY ABOVE THE CITY
METSÄ WOOD / METSÄ WOOD KERTO LVL (LAMINATED VENER LUMBER)
HASAN & PARTNERS Helsinki FINLAND
GUIDED BY FANS
VISIT OSLO / OSLO
ANORAK Oslo NORWAY
ROBOTIC CAMERAS CAPTURE FAN EMOTIONS AT LIVE EVENTS
SNAPTIVITY / SNAPTIVITY
R/GA LONDON UNITED KINGDOM
E01 Acquisitions
1ST GRRRADE
MARS / PEDIGREE® PET FOOD
BBDO RUSSIA GROUP Moscow RUSSIA
THE FANCHISE MODEL
MICROSOFT / XBOX DESIGN LAB
McCANN LONDON UNITED KINGDOM
E02 Retention
GIVE-BAG
PENNY / PENNY MEHRWEGTRAGETASCHE
SERVICEPLAN GERMANY Munich GERMANY
E03 Launch / Re-launch
WHOPPER GATE
BURGER KING BELGIUM / BURGER KING BELGIUM
BUZZMAN Paris FRANCE
F02 Art Direction / Design
MCCOINS
MCDONALD'S / FAST FOOD
NORD DDB Stockholm SWEDEN
REALITY XMAS
DOCTORS OF THE WORLD / INTERNATIONAL MEDICAL CHARITY
McCANN LONDON UNITED KINGDOM
F03 Experience Design
REMOTE MASSAGES FOR ORGANIC COWS
BIO SUISSE / ORGANIC MILK
THJNK Zürich SWITZERLAND
G01 Integrated Campaign led by Direct
GUIDED BY FANS
VISIT OSLO / OSLO
ANORAK Oslo NORWAY
1ST GRRRADE
MARS / PEDIGREE® PET FOOD
BBDO RUSSIA GROUP Moscow RUSSIA
THE RIGHT VEGETABLES
INTERMARCHÉ / VEGETABLES
ROMANCE Paris FRANCE