Title Brand Product / Service Entrant Company Location Idea Creation Company Location Award
B03 Use of Ambient Media: Small Scale
TUBORG BEER PLUGS
TUBORG / BEER
CP+B Copenhagen DENMARK CP+B
Copenhagen
DENMARK
B04 Use of Ambient Media: Large Scale
ZOMBIE CHRISTMAS: THE REAL-WORLD TRAILER
MICROSOFT / XBOX / DEAD RISING 4
McCANN LONDON UNITED KINGDOM McCANN LONDON
UNITED KINGDOM
WALK FOR LIFE
AIDS-HILFE FRANKFURT / WALK FOR LIFE CHARITY RUN
McCANN Frankfurt GERMANY McCANN
Frankfurt
MRM//McCANN
Frankfurt
GERMANY
THE SCANIA CLOCK
SCANIA / TRUCKS AND SERVICES
TBWA\STOCKHOLM SWEDEN TBWA\STOCKHOLM
SWEDEN
TAPESTRY
TOURISM IRELAND / TOURISM IRELAND
TOURISM IRELAND Redmonds Hill IRELAND PUBLICIS LONDON
UNITED KINGDOM
MEET THE MEAT
THE TASK FORCE ON HUMAN TRAFFICKING AND PROSTITUTION / THE TASK FORCE ON HUMAN TRAFFICKING AND PROSTITUTION
M&C SAATCHI TEL AVIV Herzliya ISRAEL M&C SAATCHI TEL AVIV
Herzliya
ISRAEL
THE VIRTUAL CRASH BILLBOARD
PARISIAN ROAD SAFETY AUTHORITY / PEDESTRIANS ROAD SAFETY
SERVICEPLAN FRANCE Paris FRANCE SERVICEPLAN FRANCE
Paris
SERVICEPLAN GERMANY
Munich
FRANCE
GERMANY
Silver
REMOTE MASSAGES FOR ORGANIC COWS
BIO SUISSE / ORGANIC MILK
THJNK Zürich SWITZERLAND THJNK
Zürich
SWITZERLAND
THE IMPOSSIBLE SIGNING SESSIONS
BOL.COM / ONLINE BOOKSTORE
DDB BRUSSELS BELGIUM DDB BRUSSELS
BELGIUM
THE FIELD REPORT
INTERNATIONAL FUND FOR AGRICULTURAL DEVELOPMENT (IFAD) / INTERNATIONAL FUND FOR AGRICULTURAL DEVELOPMENT (IFAD)
WEBER SHANDWICK London UNITED KINGDOM WEBER SHANDWICK
London
UNITED KINGDOM
THE BIG TRAVEL DIARY OF SWITZERLAND
IFOLOR / IFOLOR PHOTO BOOK
NOTCH INTERACTIVE Zurich SWITZERLAND NOTCH INTERACTIVE
Zurich
SWITZERLAND
THE MARATHRON
SKY ITALIA / GAME OF THRONES
M&C SAATCHI Milan ITALY M&C SAATCHI
Milan
ITALY
#HONDANEXTDOOR
HONDA / CARS
SID LEE Paris FRANCE SID LEE
Paris
FRANCE
LOVING "IT"
BURGER KING DEUTSCHLAND GMBH / BURGER KING
GRABARZ & PARTNER Hamburg GERMANY GRABARZ & PARTNER
Hamburg
GERMANY
Short List
THE HUMAN BILLBOARD
LE CRAN / ANTI RACISM ORGANISATION
BLACKTOOL Paris FRANCE LEO BURNETT FRANCE
Paris
FRANCE
#SNOWDRAWINGS
SWISSCOM / -
HEIMAT Berlin GERMANY HEIMAT
Berlin
GERMANY
UNLOCK SWITZERLAND
SWISSCOM (SWITZERLAND) LTD / -
HEIMAT Berlin GERMANY HEIMAT
Berlin
GERMANY
B05 Use of Broadcast
LABEL OF LOVE
MONOPRIX / MONOPRIX - 85 YEARS OF THE BRAND
ROSAPARK Paris FRANCE ROSAPARK
Paris
FRANCE
GETAWAYS FROM THE AFTERLIFE
VUELING / HALLOWEEN PROMOTION / 25€ DISCOUNT
McCANN BARCELONA SPAIN McCANN BARCELONA
SPAIN
THE MARATHRON
SKY ITALIA / GAME OF THRONES
M&C SAATCHI Milan ITALY M&C SAATCHI
Milan
ITALY
LOGO SWITCH
AUDI / AUDI
AKESTAM HOLST NOA Stockholm SWEDEN AKESTAM HOLST NOA
Stockholm
SWEDEN
I'M STILL HERE
ALZHEIMERLIGA / ALZHEIMER DISEASE
DDB BRUSSELS BELGIUM DDB BRUSSELS
BELGIUM
Short List
B06 Use of Print or Outdoor
ELECTION CAMPAIGN
THE ECONOMIST / THE ECONOMIST MAGAZINE
PROXIMITY LONDON UNITED KINGDOM PROXIMITY LONDON
UNITED KINGDOM
Bronze
LIBÉ DES RÉFUGIÉS
LIBÉRATION / LIBÉRATION NEWSPAPERS
FF PARIS FRANCE FF PARIS
FRANCE
Bronze
BLACKER THAN BLACK
PETER'S APARTMENT / COFFEE
MCCANN DIGITAL PRAGUE Prague CZECH REPUBLIC McCANN PRAGUE
CZECH REPUBLIC
UNLOCK SWITZERLAND
SWISSCOM (SWITZERLAND) LTD / -
HEIMAT Berlin GERMANY HEIMAT
Berlin
GERMANY
B07 Use of Technology
THE MAGIC WALLPAPER
CASTORAMA / STORE TOOLS
TBWA\PARIS FRANCE TBWA\PARIS
TBWA\DAN PARIS
FRANCE
Gold
TRAVEL MIND READER
TURISMO DE PORTUGAL / PORTUGAL TOURISM
PARTNERS Lisbon PORTUGAL PARTNERS
Lisbon
PORTUGAL
THE IMPOSSIBLE SIGNING SESSIONS
BOL.COM / ONLINE BOOKSTORE
DDB BRUSSELS BELGIUM DDB BRUSSELS
BELGIUM
LOTTO BUCKETLIST
SVENSKA SPEL / LOTTO
KING Stockholm SWEDEN KING
Stockholm
SWEDEN
DEBT COLLECTOR FOR HIRE - AN INNOVATIVE ONLINE CAMPAIGN FOR THE INNOVATIVE FEATU
DEUTSCHER SPARKASSEN- UND GIROVERBAND E.V. / KWITT
JUNG VON MATT Hamburg GERMANY JUNG VON MATT
Hamburg
GERMANY
FITTLE
RAVENSBURGER / FITTLE BRAILLE PUZZLE
SERVICEPLAN GERMANY Munich GERMANY SERVICEPLAN GERMANY
Munich
SERVICEPLAN HEALTH & LIFE
München
GERMANY
ALWAYS TAKE A STAND
PROCTER & GAMBLE / ALWAYS
MEDIACOM CONNECTIONS Tel Aviv ISRAEL MEDIACOM CONNECTIONS
Tel Aviv
REACT
Tel Aviv
GOOGLE
Tel Aviv
PROCTER & GAMBLE
Tel Aviv
ISRAEL
RUNTOSCROLL
ADIDAS / ALPHABOUNCE RUNNING SHOES
FRIENDS Moscow RUSSIA FRIENDS
Moscow
RUSSIA
C01 Use of Digital Platforms
SWEDEN ON AIRBNB
VISITSWEDEN / VISITSWEDEN
FORSMAN & BODENFORS Gothenburg SWEDEN FORSMAN & BODENFORS
Gothenburg
SWEDEN
FACE TOMORROW LIKE A SWEDE
TCO / THE SWEDISH PART MODEL
ANR BBDO Stockholm SWEDEN ANR BBDO
Stockholm
SWEDEN
THE STAMPS THAT FELL TO EARTH
ROYAL MAIL / ROYAL MAIL DAVID BOWIE STAMP COLLECTION
LIDA London UNITED KINGDOM LIDA
London
UNITED KINGDOM
PAX IT
IKEA DEUTSCHLAND GMBH & CO. KG / PAX WARDROBE
GRABARZ & PARTNER Hamburg GERMANY GRABARZ & PARTNER
Hamburg
GERMANY
SKIP THE STORE
KOLONIAL.NO / ONLINE GROCERY STORE
ANORAK Oslo NORWAY ANORAK
Oslo
NORWAY
BMW M “WHERE TOO MUCH IS JUST RIGHT.”
BMW M GMBH / HTTPS://WWW.BMW-M.COM
JUNG VON MATT Hamburg GERMANY JUNG VON MATT
Hamburg
GERMANY
A WORLD WITH NO HEROES
UBISOFT / GHOST RECON WILDLANDS
DDB PARIS FRANCE DDB PARIS
Paris
UBISOFT
FRANCE
Silver
RETAIL THERAPY
IKEA / FURNITURE
AKESTAM HOLST NOA Stockholm SWEDEN AKESTAM HOLST NOA
Stockholm
SWEDEN
Short List
SEQUEIRA IN IT'S RIGHTFUL PLACE
MUSEU NACIONAL DE ARTE ANTIGA / CROWDFUNDING
FUEL LISBON PORTUGAL FUEL LISBON
PORTUGAL
THE TRUTH REVEALING BANNERS
AMNESTY INTERNATIONAL / AMNESTY INTERNATIONAL
AIR PARTNER OF McCANN Brussels BELGIUM AIR PARTNER OF McCANN
Brussels
BELGIUM
C02 Use of Mobile
GET THE FLOW
VODAFONE / VODAFONE
DDB & TRIBAL AMSTERDAM THE NETHERLANDS DDB & TRIBAL AMSTERDAM
THE NETHERLANDS
Bronze
THE MAGIC WALLPAPER
CASTORAMA / STORE TOOLS
TBWA\PARIS FRANCE TBWA\PARIS
TBWA\DAN PARIS
FRANCE
Silver
THE DIGITAL IRON CURTAIN
O2 SLOVAKIA / O2 IMAGE CAMPAIGN
TRIAD ADVERTISING Bratislava SLOVAK REPUBLIC TRIAD ADVERTISING
Bratislava
SLOVAK REPUBLIC
AMNESTY- SNOWDEN OUT OF OFFICE
AMNESTY / NON-PROFIT ORGANISATION
GARBERGS Stockholm SWEDEN GARBERGS
Stockholm
SWEDEN
RUNTOSCROLL
ADIDAS / ALPHABOUNCE RUNNING SHOES
FRIENDS Moscow RUSSIA FRIENDS
Moscow
RUSSIA
LIKE MY ADDICTION
ADDICT AIDE / ADDICT AIDE
BETC Paris FRANCE BETC
Paris
FRANCE
Bronze