Title Brand Product / Service Entrant Company Location Idea Creation Company Location Award
A01 Fast Moving Consumer Goods
RIBBONIZATION
MARS / CHOCOLATE BAR
BBDO RUSSIA GROUP Moscow RUSSIA BBDO RUSSIA GROUP
Moscow
RUSSIA
FEEDITBAG - THE FIRST BAG THAT GIVES LIFE
FEEDitBAG / FEEDITBAG (A 100% BIO-DEGRADABLE BAG)
CHEIL WORLDWIDE Frankfurt GERMANY CHEIL WORLDWIDE
Frankfurt
GERMANY
JACOBS AROMA SESSION
JACOBS DOUWE EGBERTS / JACOBS MONARCH
E:MG Moscow RUSSIA E:MG
Moscow
RUSSIA
ALI COLA. THE COLA IN SKIN COLORS.
ALI COLA / COLA
LOVED Hamburg GERMANY LOVED
Hamburg
GERMANY
COCA-COLA GUESS
COCA-COLA / BEVERAGES
McCANN BUCHAREST ROMANIA McCANN BUCHAREST
ROMANIA
RESPONSIBILY THE BEER
UBREW / BEER
McCANN WORLDGROUP Milan ITALY McCANN WORLDGROUP
Milan
ITALY
Short List
A02 Durable Consumer Goods
ADIDAS GLITCH
ADIDAS FOOTBALL / ADIDAS GLITCH
IRIS London UNITED KINGDOM IRIS
London
POSSIBLE
Seattle
UNITED KINGDOM
USA
FITTLE
RAVENSBURGER / FITTLE BRAILLE PUZZLE
SERVICEPLAN GERMANY Munich GERMANY SERVICEPLAN GERMANY
Munich
SERVICEPLAN HEALTH & LIFE
München
GERMANY
Short List
A03 Cars & Automotive Products & Services
PAINTING GERMAN CARS IN BRITISH COLORS
EMIL FREY AG / CARS
AGENTUR AM FLUGHAFEN Altenrhein SWITZERLAND AGENTUR AM FLUGHAFEN
Altenrhein
SWITZERLAND
LOGO SWITCH
AUDI / AUDI
AKESTAM HOLST NOA Stockholm SWEDEN AKESTAM HOLST NOA
Stockholm
SWEDEN
FROM FAT TO FUEL
FINNISH CHEMICAL INDUSTRY, NESTE, K-GROUP, LASSILA & TIKANOJA, RINKI, HONKAJOKI, / CIRCULAR ECONOMY, NESTE MY RENEWABLE DIESEL
MILTTON Helsinki FINLAND MILTTON
Helsinki
FINLAND
THE WORLD'S LONGEST EMAIL
VAUXHALL / AUTOMOTIVE
MRM METEORITE London UNITED KINGDOM MRM METEORITE
London
UNITED KINGDOM
THE DREAM CRADLE
RENAULT / DREAM CRADLE
RENAULT Paris FRANCE PUBLICIS ITALY
Milan
PUBLICIS BUENOS AIRES
Paris
PUBLICIS CONSEIL
ITALY
ARGENTINA
FRANCE
#HONDANEXTDOOR
HONDA / CARS
SID LEE Paris FRANCE SID LEE
Paris
FRANCE
THE SCANIA CLOCK
SCANIA / TRUCKS AND SERVICES
TBWA\STOCKHOLM SWEDEN TBWA\STOCKHOLM
SWEDEN
A04 Retail, e-Commerce, Restaurants & Fast Food Chains
RETAIL THERAPY
IKEA / FURNITURE
AKESTAM HOLST NOA Stockholm SWEDEN AKESTAM HOLST NOA
Stockholm
SWEDEN
Bronze
SKIP THE STORE
KOLONIAL.NO / ONLINE GROCERY STORE
ANORAK Oslo NORWAY ANORAK
Oslo
NORWAY
Short List
LOVING "IT"
BURGER KING DEUTSCHLAND GMBH / BURGER KING
GRABARZ & PARTNER Hamburg GERMANY GRABARZ & PARTNER
Hamburg
GERMANY
THE RIGHT VEGETABLES
INTERMARCHÉ / VEGETABLES
ROMANCE Paris FRANCE ROMANCE
Paris
INTERMARCHE
Paris
FRANCE
Silver
GIVE-BAG
PENNY / PENNY MEHRWEGTRAGETASCHE
SERVICEPLAN GERMANY Munich GERMANY SERVICEPLAN GERMANY
Munich
GERMANY
WINTER IS COMING
IKEA NORWAY / IKEA BRAND
SMFB Oslo NORWAY SMFB
Oslo
NORWAY
THE CHANGING CATALOGUE
IKEA ITALY / CATALOGUE
STV DDB Milan ITALY STV DDB
Milan
ITALY
FOREST OF FRIES
MCDONALD'S / PROMISE OF QUALITIY
THJNK Hamburg GERMANY THJNK
Hamburg
LEO BURNETT FRANKFURT
GERMANY
A05 Travel, Transport & Leisure
GUIDED BY FANS
VISIT OSLO / OSLO
ANORAK Oslo NORWAY ANORAK
Oslo
NORWAY
GOMME À MACHER
AIR FRANCE / AIR FRANCE
BETC Paris FRANCE BETC
Paris
FRANCE
2H04
SNCF / TGV
BUZZMAN Paris FRANCE BUZZMAN
Paris
FRANCE
Short List
OUICROQUETTE
OUIBUS / OUIBUS
BUZZMAN Paris FRANCE BUZZMAN
Paris
FRANCE
KLM BONDING BUFFET
KLM ROYAL DUTCH AIRLINES / KLM BONDING BUFFET
DDB & TRIBAL AMSTERDAM THE NETHERLANDS DDB & TRIBAL AMSTERDAM
THE NETHERLANDS
KLM FLIGHT UPGRADER
KLM ROYAL DUTCH AIRLINES / KLM FLIGHT UPGRADER
DDB & TRIBAL AMSTERDAM THE NETHERLANDS DDB & TRIBAL AMSTERDAM
THE NETHERLANDS
KLM CARE TAG
KLM ROYAL DUTCH AIRLINES / KLM CARE TAG
DDB & TRIBAL AMSTERDAM THE NETHERLANDS DDB & TRIBAL AMSTERDAM
THE NETHERLANDS
DINNER WITH GEORGIA
GEORGIAN NATIONAL TOURISM ADMINISTRATION / GEORGIA
WINDFOR'S Tbilisi GEORGIA WINDFOR'S
Tbilisi
GEORGIA
A06 Media & Publications
A WORLD WITH NO HEROES
UBISOFT / GHOST RECON WILDLANDS
DDB PARIS FRANCE DDB PARIS
Paris
UBISOFT
FRANCE
Bronze
ZOMBIE CHRISTMAS: THE REAL-WORLD TRAILER
MICROSOFT / XBOX / DEAD RISING 4
McCANN LONDON UNITED KINGDOM McCANN LONDON
UNITED KINGDOM
THE FANCHISE MODEL
MICROSOFT / XBOX DESIGN LAB
McCANN LONDON UNITED KINGDOM McCANN LONDON
UNITED KINGDOM
ELECTION CAMPAIGN
THE ECONOMIST / THE ECONOMIST MAGAZINE
PROXIMITY LONDON UNITED KINGDOM PROXIMITY LONDON
UNITED KINGDOM
YOURNALIST
EITB - EUSKAL IRRATI TELEBISTA / YOURNALIST
THE CYRANOS//McCANN Barcelona SPAIN THE CYRANOS//McCANN
Barcelona
SPAIN
Silver
A07 Financial Products & Services, Commercial Public Services, B2B Products & Services
SAFEST ROUTE
GROUPAMA / GROUPAMA
GROUPAMA Paris FRANCE MARCEL
Paris
FRANCE
Short List
#SNOWDRAWINGS
SWISSCOM / -
HEIMAT Berlin GERMANY HEIMAT
Berlin
GERMANY
UNLOCK SWITZERLAND
SWISSCOM (SWITZERLAND) LTD / -
HEIMAT Berlin GERMANY HEIMAT
Berlin
GERMANY
DEBT COLLECTOR FOR HIRE - AN INNOVATIVE ONLINE CAMPAIGN FOR THE INNOVATIVE FEATU
DEUTSCHER SPARKASSEN- UND GIROVERBAND E.V. / KWITT
JUNG VON MATT Hamburg GERMANY JUNG VON MATT
Hamburg
GERMANY
THE WORLD'S FIRST REAL CABLE SWEATER
NEXANS / NEXANS MICROCABLE
MECKA Boras SWEDEN MECKA
Boras
SWEDEN
SBERBANK NEIGHBORHOODS
SBERBANK / LOANS FOR SMALL BUSINESSES
SBERBANK OF RUSSIA Moscow RUSSIA GOOD
Moscow
RUSSIA
Bronze
A08 Corporate Image
GUARDIAN FANS
HEINEKEN / HEINEKEN
HEINEKEN Milan ITALY PUBLICIS ITALY
Milan
ITALY
DINNEROLOGY
IKEA / IKEA FOOD
McCANN SPAIN MADRID SPAIN McCANN SPAIN
MADRID
SPAIN
CHILDREN OF UNDERSTANDING
CAMPOFRÍO / CAMPOFRÍO
McCANN SPAIN MADRID SPAIN McCANN SPAIN
MADRID
SPAIN
THE HOUDINI MENU
HOUDINI SPORTSWEAR / SPORTSWEAR
McCANN STOCKHOLM SWEDEN McCANN STOCKHOLM
SWEDEN
Short List
#MAKETHEFUTURE
SHELL GLOBAL / BRAND
SHELL BRANDS INTERNATIONAL Baar SWITZERLAND SHELL BRANDS INTERNATIONAL
Baar
EDELMAN
London
IMAGINATION
London
J. WALTER THOMPSON
London
PICNIC
Madrid
SWITZERLAND
UNITED KINGDOM
SPAIN
A09 Corporate Social Responsibility
IKI GREENHOUSES FOR KIDS
UAB PALINK / IKI
ADELL TAIVAS OGILVY Vilnius LITHUANIA ADELL TAIVAS OGILVY
Vilnius
LITHUANIA
1ST GRRRADE
MARS / PEDIGREE® PET FOOD
BBDO RUSSIA GROUP Moscow RUSSIA BBDO RUSSIA GROUP
Moscow
RUSSIA
Short List
JUNE 1ST PUBLIC HOLIDAY
ITSY BITSY / ITSY BITSY
GMP ADVERTISING Bucharest ROMANIA GMP ADVERTISING
Bucharest
ROMANIA