2017 Creative Effectiveness

Title Brand Product / Service Entrant Company Country Award
A01 Creative Effectiveness
TINY DANCER
JOHN LEWIS / INSURANCE
adam&eveDDB London UNITED KINGDOM

Award

MAN ON THE MOON
JOHN LEWIS / DEPARTMENT STORE
adam&eveDDB London UNITED KINGDOM
Grand Prix
THE DNA JOURNEY
MOMONDO / MOMONDO
&CO Copenhagen DENMARK
HOW CURRYS PC WORLD FOUND ITS VOICE AT CHRISTMAS
DIXONS CARPHONE PLC / RETAIL
AMVBBDO London UNITED KINGDOM
Short List
HOW CHARACTER WON THE RUGBY WORLD CUP FOR GUINNESS
DIAGEO / GUINNESS UK & IRELAND
AMVBBDO London UNITED KINGDOM
Short List
PRE-ORDER THE FUTURE
NESTE / RENEWABLES
TBWA\HELSINKI FINLAND
ALAND INDEX / BALTIC SEA PROJECT
THE BANK OF ÅLAND / ALAND INDEX / BALTIC SEA PROJECT CARD
RBK COMMUNICATION Stockholm SWEDEN
PAY WITH BLOOD
UNTOLD FESTIVAL / MUSIC FESTIVAL
McCANN BUCHAREST ROMANIA
Short List
A02 Creative Effectiveness for Good
ALAND INDEX / BALTIC SEA PROJECT
THE BANK OF ÅLAND / ALAND INDEX / BALTIC SEA PROJECT CARD
RBK COMMUNICATION Stockholm SWEDEN
A03 Creative Marketing Effectiveness
ALAND INDEX / BALTIC SEA PROJECT
THE BANK OF ÅLAND / ALAND INDEX / BALTIC SEA PROJECT CARD
RBK COMMUNICATION Stockholm SWEDEN
A04 Creative Longer-Term Effectiveness
MAN ON THE MOON
JOHN LEWIS / DEPARTMENT STORE
adam&eveDDB London UNITED KINGDOM

Award