| Title | THE MOST PRECIOUS GIFT |
| Brand | OTTO (GMBH & CO KG) |
| Product/Service | - |
| Category |
A03. Online: Fiction & Non-Fiction |
|
Entrant
|
HEIMAT Berlin, GERMANY
|
|
Idea Creation
|
HEIMAT Berlin, GERMANY
|
|
Production
|
OPTIX Berlin, GERMANY
|
|
Additional Company
|
OTTO Hamburg, GERMANY
|
Credits
| Guido Heffels |
HEIMAt, Berlin |
Chief Creative Officer |
| Ricardo Distefano |
HEIMAT, Berlin |
Managing Creative Director |
| Sabina Hesse |
HEIMAT, Berlin |
Creative Director |
| Alexander Münzer |
HEIMAT, Berlin |
Agency Producer |
| Julian Holland |
STINK, Berlin |
Executive Producer |
| Arsen Arzumanyan, Sam Crees, Henning Koczy, Ryan Moran, Pat Porter, Anthony Trav |
Psyop, New York City |
3D Animator |
| Sarra Idris, Ethan Spiro |
Psyop, New York City |
Editor |
| Thomas Berlin |
@48k |
Music |
The Campaign
Our idea was to make the commercial a gift on its own. An artistic film, which stands out not only by the way it’s done, but also by its powerful moral. The insight: Instead of stuff give the most precious thing you have: time.
Creative Execution
OTTO launched a unique animated shortfilm with a strong message. A film, that does not bother people with selling products, but instead, delivers a relevant insight during the most stressful time of the year: Give the most precious thing you have. Time.
The core was the digital platform #ZeitGeschenke. Here we create a tool that gives people concrete inspiration, how and where they can give time.
- in total more then 7.7 mio views online
o 2.9 mio views on youtube (800k views more then the christmas campaign before)
o more then 4.8 mio views, 23.7k interactions, 9k shares and 1.3k comments on facebook
- trending of „first choice“ constantly positiv, good advertising memory (source: GfK)
- 3rd place by the most creative christmas campaigns in Germany (source: trade press „horizont“)
- awarded by Awwwards "The Best 365 Websites Around The World" in 2016
The idea is to give the most valuable to the people which are close to you. So OTTO created a tool which helps people to give time as a present to colleagues, friends and family.
At Christmas OTTO wants to bring across a beautiful, yet relevant messages. This year’s message is a simple yet powerful one everyone can relate to: What really counts at Christmas is the time we spend with the ones we love.
The target audience: Adults 25-55 years, OTTO customers (customer loyalty) & OTTO connoisseurs (acquisition of new customers).