| Title | CAST ADRIFT |
| Brand | SAMSUNG |
| Product/Service | SAMSUNG GALAXY S7 EDGE |
| Category |
A03. Online: Fiction & Non-Fiction |
|
Entrant
|
ZEBRA HERO Moscow, RUSSIA
|
|
Idea Creation
|
ZEBRA HERO Moscow, RUSSIA
|
|
Production
|
ZEBRA HERO Moscow, RUSSIA
|
Credits
| Nikita Tamarov |
Zebra Hero |
Director |
| Artem Tsaregorodtsev |
Zebra Hero |
Creative Director |
| Ekaterina Sutormina |
Zebra Hero |
Producer |
| Andrey Dementyev |
Zebra Hero |
Producer |
| Andrey Paoukov |
Zebra Hero |
Art Director |
| Lena Samoilova |
Zebra Hero |
Account Director |
| Sergey Levitan |
Zebra Hero |
Scriptwriter |
| Artem Solovyov |
Zebra Hero |
Scriptwriter |
| Irina Chesnokova |
Zebra Hero |
Scriptwriter |
The Campaign
Cast Adrift — a story about an actor who, after a years long break, gets to perform again-to find out that his director is a blinking eye of a webcam, an AI with a mathematically precise view of the world.
Creative Execution
Creative Execution
Cast Adrift — a story about an actor who, after a years long break, gets to perform again-to find out that his director is a blinking eye of a webcam, an AI with a mathematically precise view of the world.
More than 3 500 000 views More than 20 000 shares Samsung Russia became No. 1 YouTube Brand by Subscribers, No. 1 YouTube Brand by Uploaded Video and the Fastest-Growing YouTube Channel in Russia (Source: Socialbakers reports, September & October 2016). Millennials and generation Z turned out to be 60% of the channel audience by now (Source: YouTube Analytics).
Problem — millennials hate classical advertising formats. We need to make original.
Our goal was to tell the millennials about the Samsung Galaxy S7 gadget line in a form of native advertising instead of using traditional marketing's technique. Our idea is to make series of short ironic films about technologies that will change our lives. In every story Samsung gadgets are seamlessly placed within the content and become independent characters. We launched a series of films Chronicles of Paranoiac on the Samsung YouTube channel. We got more then 2,500,000 views, 20,000 shares and lots of mentions in the press.
Chronicles of Paranoiac / web-series. Our idea is to make series of short ironic films about technologies that will change our lives. In every story Samsung gadgets are seamlessly placed within the content and become independent characters.