OTTO SHOPPING FESTIVAL "DOG"

TitleOTTO SHOPPING FESTIVAL "DOG"
BrandOTTO (GMBH & CO. KG)
Product/ServiceLED-SOFA WITH SOUNDSYSTEM
Category A03. Online: Fiction & Non-Fiction
Entrant JUNG VON MATT Hamburg, GERMANY
Idea Creation JUNG VON MATT Hamburg, GERMANY
Production BIGFISH FILMPRODUKTION Berlin, GERMANY
Additional Company OTTO Hamburg, GERMANY
Credits
Name Company Position
Carolin von Karstedt OTTO (GmbH & Co. KG) Director Online Marketing
Hannah Wolff OTTO (GmbH & Co. KG) Online Marketing Manager
Dörte Spengler-Ahrens Jung von Matt AG Managing Director Creation
Florentin Hock Jung von Matt AG Group Creative Director
Jens Paasen Jung von Matt AG Copywriter
Samira Debbeler Jung von Matt Copywriter
Claus Karcheter Jung von Matt AG Copywriter
Nadine Nolepa Jung von Matt AG Art Director
Julia Dirnbacher Jung von Matt AG Art Director
Dennis Wendt Jung von Matt AG Agency Producer
Stephan Giest Jung von Matt AG Managing Director
Lara Timm Jung von Matt AG Account Director
Jonathan Kierig Jung von Matt AG Project Manager
Micky Sülzer BIGFISH FILMPRODUKTION GMBH Director
Fabian Wagner Fabian Wagner DOP Lighting Cameraman
Thomas Mehlhorn Thomas Mehlhorn Composer

The Campaign

Under the slogan "OTTO Shopping Festival" we produced two entertaining films that showed the delivery of products by OTTO employees and the extreme reaction of the customers. As the customers come in contact with the product they freak out in a funny manner: A granny breakdances, a dog sings opera.

Creative Execution

The films were posted in different lengths on social media and went viral immediately. They were supported by further social media activities and a display banner flight.

We reached over 10 Million people, gained over 50.000 interactions and significantly raised brand awareness and sales of the advertised products.

In order to advertise OTTO’s products, we decided not to do a normal product feature or simply show the competitive price, instead we chose an entertaining storytelling format . We produced two long films showcasing exaggerated reactions of customers in humorous manner.

We targeted our potential customers on Facebook and YouTube to entertain them, engage with them and raise awareness of our products.