| Title | THE 12TH MAN |
| Brand | DFL DEUTSCHE FUßBALL LIGA GMBH |
| Product/Service | FUßBALL BUNDESLIGA |
| Category |
A03. Online: Fiction & Non-Fiction |
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Entrant
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DFL DIGITAL SPORTS Cologne, GERMANY
|
|
Idea Creation
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DFL DIGITAL SPORTS Cologne, GERMANY
|
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Production
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DFL DIGITAL SPORTS Cologne, GERMANY
|
Credits
| Juan Pablo Kessler |
DFL Digital Sports GmbH |
Art Director |
| Thomas Markert |
DFL Digital Sports GmbH |
Creative Director |
| Marcus Werner |
Modest Department |
Director Agency |
| Gerrit Piechowski |
Modest Department |
Director of Photography |
| Benjamin Markstein |
Modest Department |
Agency Producer |
The Campaign
"This Trailer tells the story of an American man and his family that turned to soccer fans during the FIFA Worldcup 2014.
They love especially the BVB and did follow this club on TV.
Now they had the first time the chance to visit a match of the BVB at the Signal Iduna Park stadium."
Creative Execution
"The 12th Man" is a Bundesliga mid-season trailer for international marketing worldwide, used by the Bundesliga´s international licence holders.
The technical reach is up to 1 billion viewers in up to 210 countries wordlwide.
Football is, above all, a feeling. And it’s not limited to match days or stadiums. That’s why the Bundesliga offers thrilling entertainment always through exciting football and lots of offerings via numerous different Channels.
To show Bundesliga Fan Engagement worldwide