PROBABLY TEDX

Short List
TitlePROBABLY TEDX
BrandCARLSBERG GROUP
Category B01. Food & Drinks
Product/ServiceBEER
Entrant HAPPINESS BRUSSELS, AN FCB ALLIANCE Brussels, BELGIUM
Idea Creation HAPPINESS BRUSSELS, AN FCB ALLIANCE Brussels, BELGIUM
Production NOBODY Copenhagen, DENMARK
Production 2 ARTOFFICIAL Copenhagen, DENMARK
Production 3 TGBVFX Copenhagen, DENMARK
Production 4 RGB Vilnius, LITHUANIA
Production 5 MDH HOLOGRAM London, UNITED KINGDOM
Additional Company STUDIO TARGRAM Mariano Comense, ITALY
Credits
Name Company Position
Jessica Spence Carlsberg Group SVP, Chief Commercial Officer
Russel Jones Carlsberg Group Vice President Core Beer Global
Rasmus Bendtsen Carlsberg Group International Marketing Manager Carlsberg
Thomas Lohren Busch Carlsberg Group Creative Advisor Consultant
Wouter De Groot Carlsberg Group Senior Manager Beer Image & Brand PR
Kasper Elbjørn Carlsberg Group Director, International and Danish Media
Anders Bering Carlsberg Group Vice President Corporate Affairs
Igor Nowé Carlsberg Importers Marketing Director
Morten Hertz Larsen Carlsberg Importers Marketing Manager
Paul Haelterman Carlsberg Importers CEO
Karen Corrigan Happiness / an FCB alliance Executive Creative Management
Geoffrey Hantson Happiness / an FCB alliance Chief Creative Officer
Kris Hoet Happiness / an FCB alliance Chief Innovation Officer
Pieter Claeys Happiness / an FCB alliance Concept Provider / Copywriter
Tadas Maksimovas Happiness / an FCB alliance Art Director
Barbara Dzikanowice Happiness / an FCB alliance Creative Content Director
Eline Goethals Happiness / an FCB alliance Strategic Planner / Connectivity Planner
Elke Janssens Happiness / an FCB alliance Global Account Director
Stefanie Drapier Happiness / an FCB alliance Account Manager
Matthias Yzebaert Happiness / an FCB alliance Graphic Designer
Frederik Draulans Happiness / an FCB alliance Graphic Designer
Remke Faber Happiness / an FCB alliance Motion Designer
Nick van Puyvelde Happiness / an FCB alliance Motion Designer
Bart Vande Maele Happiness / an FCB alliance Make it Happener
Jonathan Thake Happiness / an FCB alliance Speech Director
CC Clark FCB Global European Director of Communications & PR
Rune Milton Nobody CPH Director
Niels Kau Nobody CPH Executive Producer / Producer
Kasper Wind Nielsen Artofficial DOP
Freddie Smith Artofficial Editor

Brief Explanation

In this film J.C. Jacobsen, the founder of Carlsberg who died 130 years ago, receives an invitation from the future. Although he lives in 1883, Jacobsen is invited by TEDx to do a TEDx Talk, in Copenhagen, in 2017. Apart from this surreal twist, the film is filled with correct historical facts dating from J.C. Jacobsen’s lifetime, giving depth to this intriguing story.