LIGHT SIDE OF DISABILITY

Short List
TitleLIGHT SIDE OF DISABILITY
BrandMARS CHOCOLATE
Product/ServiceMALTESERS
Category A01. Food
Entrant AMVBBDO London, UNITED KINGDOM
Idea Creation AMVBBDO London, UNITED KINGDOM
Production BISCUIT FILMWORKS London, UNITED KINGDOM
Credits
Name Company Position
Paul Brazier AMVBBDO Chief Creative Officer
Adrian Rossi AMVBBDO Executive Creative Director
Alex Grieve AMVBBDO Executive Creative Director
Tim Riley AMVBBDO Creative Director
Dave Buchanan AMVBBDO Creative Director
Lizzie Mabbott AMVBBDO Agency Producer
CLAY WEINER Biscuit Films Director
TOBY COURLANDER Biscuit Films Production Company Producer
GARETH MCEWAN Speade Editor
Ben Gulvin 750MPH Sound Engineer

Brief Explanation

Under our new campaign platform, Look on the Light Side, Maltesers makes light of everyday mishaps that affect each and every one of us, regardless of who we are or our position in society. Launching in conjunction with the 2016 Paralympics, this campaign focused specifically on disability. In these films we see three different groups of women catching up over a bag of Maltesers, laughing together about a recent blunder relating to the protagonist’s disability. In ‘New Boyfriend’ our protagonist with cerebral palsy explains how an intimate moment with her boyfriend quickly got a lot more intimate after she experienced a spasm.