| Title | BROTHERS REINVENT GIVING |
| Brand | HP |
| Product/Service | HP |
| Category |
A04. Durable Consumer Goods |
|
Entrant
|
AMVBBDO London, UNITED KINGDOM
|
|
Idea Creation
|
AMVBBDO London, UNITED KINGDOM
|
|
Media Placement
|
PHD New York, USA
|
|
Production
|
ACADEMY FILMS London, UNITED KINGDOM
|
Credits
| Paul Brazier |
AMVBBDO |
Chief Creative Officer |
| Adrian Rossi |
AMVBBDO |
Executive Creative Director |
| Alex Grieve |
AMVBBDO |
Executive Creative Director |
| Phil Martin |
AMVBBDO |
Creative Director |
| Colin Jones |
AMVBBDO |
Creative Director |
| Jay Phillips |
AMVBBDO |
Art Director |
| Neil Clarke |
AMVBBDO |
Copywriter |
| Verity Elvin |
AMVBBDO |
Agency Producer |
| Seb Edwards |
Academy Films |
Director |
| Ben Roberts |
Academy Films |
Production Company Producer |
| Sam Rice Edwards |
The Assembly Rooms |
Editor |
| Sam Ashwell |
750MPH |
Sound Engineer |
Brief Explanation
'Brothers’ is a powerful film about a musician who uses HP technology to enable his deaf brother to experience music for the first time. The film actively showcases the power and capability of HP technology, whilst authentically demonstrating how it can be used to transform people’s lives for the better. The film ran during the holidays, at a time when most TV ads focus on schmaltzy festive moments. For this film, we decided to show the real power and importance of giving over receiving - and how HP technology can play a part in that story.