| Title | LESSON OF LOVE |
| Brand | INSTRUMENTARIUM |
| Product/Service | OPTICAL SERVICES |
| Category |
A04. Durable Consumer Goods |
|
Entrant
|
INSTRU OPTIIKKA Espoo, FINLAND
|
|
Idea Creation
|
WÖRKS Helsinki, FINLAND
|
|
Production
|
DIRECTORS GUILD Helsinki, FINLAND
|
|
Production 2
|
HUMINA Helsinki, FINLAND
|
Credits
| Pia af Hällström |
Wörks Oy |
Creative Director |
| Kimmo Korhonen |
Freelancer |
Art Director |
Brief Explanation
Instrumentarium’s commercial films have told stories about unexpected love stories for years.
This time the inspiration for this beautiful film was the love story of Emmanuel and Brigitte Macron.
The campaign is about getting two pairs of glasses for the price of one.