Title	LA MAMA
Brand	ING
Product/Service	ING BELGIUM
Category	A09. Financial Products & Services
Entrant	MORTIERBRIGADE Brussels, BELGIUM
Idea Creation	MORTIERBRIGADE Brussels, BELGIUM
Production	CZAR Brussels, BELGIUM
Production 2	SONICVILLE Brussels, BELGIUM
Additional Company	ING BELGIUM Brussels, BELGIUM

Name	Company	Position
Jens Mortier	mortierbrigade	Creative Director
Joost Berends	mortierbrigade	Creative Director
Philippe De Ceuster	mortierbrigade	Creative Director
Charlotte Coddens	mortierbrigade	Head of Production
Tom Verhoeven	mortierbrigade	Account Director
Lisa De Roeck	mortierbrigade	Agency Producer
Nicolas Mouquet	mortierbrigade	Copywriter
Geoffrey Masse	mortierbrigade	Art Director
Dorien Mathijssen	mortierbrigade	Strategic Planner
Anne-Cécile Collignon	mortierbrigade	PR Manager
Jonas Van Bael	mortierbrigade	Social Media Manager
Pieter Nijs	mortierbrigade	Digital Director
Melissa Tack	mortierbrigade	Digital Project Manager
Kristoffer Borgli	Czar	Director
Eurydice Gysel	Czar	Executive Producer
Maarten De Sutter	Czar	Producer
Håvard Byrkjeland		Director Of Photography
Joost Van Kerckhove	Moxy	Colour Garding
Martin Leroy		Editor

Brief Explanation

We see a teenager doing things a teenager does. His mother follows him everywhere to pay for his needs. She is a bit intrusive, preventing him from enjoying his life. Little by little things are getting very awkward. Finally we discover it’s a dream and the boy wakes up scared to death. The voice over says it’s time to become independent by opening his own bank account.