ALL THAT WE SHARE - TVC

Short List
ClientTV2
Category A08. Media & Publications
TitleALL THAT WE SHARE - TVC
Product/ServiceTV2
Entrant &CO Copenhagen, DENMARK
Idea Creation &CO Copenhagen, DENMARK
Production &CO. PRODUCTIONS Copenhagen, DENMARK
Production 2 MOLAND FILM COMPANY Copenhagen, DENMARK
Credits
Name Company Position
Rune Petersen & Co. / NoA Art Director
Johan Køhler & Co. / NoA Copywriter
Robert Cerkez & Co. / NoA Creative Director & Art Director
Asger Leth Moland Film Company Director

Brief Explanation

We gathered 10 different groups of Danes: The rich, the poor, the young, the old, and so forth. Each group enter the studio separately. They are placed in a half circle, facing each other, and both the scenography and the voice-over builds the feeling of divisiveness between the groups. The director interrupts, and he begins asking questions. Everyone are asked the same questions. Questions like: “Who was the class clown?”, and “Who are lonely?” If the answer is yes, people step forward. Then new and unexpected groups start to form.