WRAP IT BEFORE IT GOES BAD
| Title | WRAP IT BEFORE IT GOES BAD |
| Brand | WERTPACK |
| Product/Service | WERTPACK CLING FILM |
| Category |
A04. Durable Consumer Goods |
|
Entrant
|
SCHOLZ & FRIENDS Berlin, GERMANY
|
|
Idea Creation
|
SCHOLZ & FRIENDS Berlin, GERMANY
|
|
Production
|
CZAR Berlin, GERMANY
|
Credits
| Matthias Spaetgens |
Scholz & Friends |
Chief Creative Officer |
| Robert Krause |
Scholz & Friends |
Managing Creative Director |
| Jörg Waschescio |
Scholz & Friends |
Creative Director |
| Erika Stuhl |
Scholz & Friends |
Art Director |
| Agnieszka Kalwak |
Scholz & Friends |
Art Director |
| Lena Klockenbring |
Scholz & Friends |
Copywriter |
| Janice Kretschmer |
Scholz & Friends |
Account Manager |
| Kristin Ammon |
Scholz & Friends |
Agency Producer |
| Kai Schonrath |
n/a |
Director |
| Clemens Baumeister |
n/a |
Cinematographer |
| Gerwin Lucas |
n/a |
Editor |
Brief Explanation
Wouldn’t it be nice if you could prevent not only your food from going bad but also situations you find yourself in?
A couple has just finished their candle light dinner in a restaurant when the man is starting to get nervous. He looks deeply in his girlfriend’s eyes, then pulls himself together and we know: Something big is going to happen.
When he finally pulls out a small box and gets on his knees she takes out a pack of Wertpack cling film. To save the precious moment she starts to wrap up her future fiancé.