FOREST OF FRIES.

Bronze Eurobest
TitleFOREST OF FRIES.
BrandMCDONALD'S
Product/ServicePROMISE OF QUALITY
Category A06. Retail, e-Commerce, Restaurants & Fast Food Chains
Entrant THJNK Hamburg, GERMANY
Idea Creation THJNK Hamburg, GERMANY
Idea Creation 2 LEO BURNETT FRANKFURT, GERMANY
Production E+P FILMS Munich, GERMANY
Credits
Name Company Position
Armin Jochum, Andreas Pauli LTT CCO
Jörg Hoffmann, Alexander Müsgens, Max Biedermann LTT Executive Creative Director
Dimitrios Arampatzioglou, Daniel Gassner LTT Creative Director
Daniel Machauer LTT Art Director
Claudio Keleminic, Günther Marschall LTT Copywriter
Nils Endres, Julia Bendels, Marie-Kristin Schlüter LTT Account Manager
Christiane Wenhart, Anna-Maria Gargiulo LTT Strategic Planner
Julia Diehl, Christian Hibbeler LTT Agency Producer
Kaspar Kaven - DOP Lighting Cameraman
Matthias Thönnissen e+p Films GmbH Director, Editor
Klaus Lesoine Exit-Studios GmbH Sound Engineer

Brief Explanation

Our goal was to respond to the myths about McDonald’s without getting preachy. That way, we piqued peoples’ interest in the message on quality and earned likability points with the youthful target group. To prove how absurd the rumors are, we produced a commercial that takes one of the most common myths about McDonald’s at face value to congenial and entertaining effect. We chose the well-known rumor that “McDonald’s fries are made of wood and sawdust.”