SIEMENS IQ700 WASHING MACHINE LAUNCH
| Title | SIEMENS IQ700 WASHING MACHINE LAUNCH |
| Brand | BSH HAUSGERÄTE |
| Product/Service | SIEMENS |
| Category |
A04. Durable Consumer Goods |
|
Entrant
|
HEIMAT Hamburg, GERMANY
|
|
Idea Creation
|
HEIMAT Hamburg, GERMANY
|
|
Production
|
REKORDER Berlin, GERMANY
|
Credits
| Mathias Stiller |
Heimat Hamburg |
Chief Creative Officer |
| Patrick Ryffel |
Heimat Hamburg |
Creative Director |
| Alexander Kumfert |
Heimat Hamburg |
Creative Director |
| Niclas Kienert |
Heimat Hamburg GmbH |
Copywriter |
| Alexa Schäfer |
Heimat Hamburg GmbH |
Agency Producer |
| Lutz Englert |
Heimat Hamburg GmbH |
Account Manager |
| Julia Krumland |
Heimat Hamburg |
Account Manager |
| Luis Cervero |
Rekorder GmbH |
Director |
| Christoph Voudouris |
Rekorder GmbH |
Camera |
| Ute Ressler |
Rekorder GmbH |
Executive Producer |
| Erin McBean |
Rekorder GmbH |
Producer |
| Ole Wiedermann |
Rekorder GmbH |
Editor |
| Andy Huckvale |
Rekorder GmbH |
Music |
Brief Explanation
We see a variety of people, getting dressed for moments that matter: A ballerina, a soccer player, a fencer and a young women are standing inside an abstract dressing room consisting only of mirrors. While the camera circles around them, they are putting on their clothes – and by doing so, they are filling up with self-confidence. When they are ready for their big moments, they enter the real world full of pride and assertiveness. The TVC ends with a packshot of the new Siemens iQ700 washing machine and a voice-over that points out the connection between clothing and self-confidence: With this washing machine, you can „feel the empowering effect of perfectly treated clothes“.