Title	HARD KNOCK LIFE
Brand	TINE MILK
Product/Service	MILK
Category	A02. Drinks
Entrant	TRY Oslo, NORWAY
Idea Creation	TRY Oslo, NORWAY
Production	BACON OSLO Oslo, NORWAY

Name	Company	Position
Ester Hjellum	TRY	Art Director
Jørgen Bøhle Bakke	TRY	Copywriter
Helge Gjertveit	TRY	Client director
Eline Rønneberg Vik	TRY	Project Manager
Martin Werner	Bacon	Director
Ola Narum Berg	Bacon	Producer

Brief Explanation

Active kids need good nutrition and to remind parents about how active and tough most kids really are, this ad celebrates the tumbles, falls and tears that come naturally when active kids play.