TRUST RACE

Short List
TitleTRUST RACE
BrandAUDI ITALY
Product/ServiceAUDI ASSISTANCE
Category B04. Cars & Automotive Products & Services
Entrant VERBA (DDB GROUP ITALY) Milan, ITALY
Idea Creation VERBA (DDB GROUP ITALY) Milan, ITALY
Production KAREN FILM Milan, ITALY
Credits
Name Company Position
Luca Cortesini Verba (DDB Group Italy) Executive Creative Director
Michelangelo Cianciosi Verba (DDB Group Italy) Executive Creative Director
Daniel Cambò Verba (DDB Group Italy) Client Creative Director
Stefano Castagnone Verba (DDB Group Italy) Client Creative Director
Mario Giordano Verba (DDB Group Italy) Art Director
Margherita Maestro Verba (DDB Group Italy) Copywriter
Luca Lombardo Verba (DDB Group Italy) Account Director
Elena Boso Verba (DDB Group Italy) Account Supervisor
Alberto Colombo Karen Film Director
Alessandro Pavoni Karen Film DOP
Tommaso Pellicci Karen Film Executive Producer
Marcello Sanna Karen Film Editor
Francesco Fantini Karen Film Music

Brief Explanation

The film shows a car race between two drivers behind the wheel of two Audi S5 equipped with Audi Intelligent Assistance, on a track covered by thick banks of fog. The first racer who crosses the finish line is the one who has the courage to rely completely on the driver-assistance systems. He is Mike Newman, blind driver and 8 Guinness World Record holder.