END OF THE WORLD

Silver Eurobest Campaign
TitleEND OF THE WORLD
BrandIKEA ITALY
3 of 3 Campaign
Product/ServiceCATALOGUE
Category B05. Retail, e-Commerce, Restaurants & Fast Food Chains
Entrant STV DDB Milan, ITALY
Idea Creation STV DDB Milan, ITALY
Production WITHSTAND Milan, ITALY
Credits
Name Company Position
Luca Cortesini DDB Group Italy Executive Creative Director
Michelangelo Cianciosi DDB Group Italy Executive Creative Director
Matteo Pozzi DDB Group Italy Client Creative Director
Samantha Scaloni DDB Group Italy Client Creative Director
Pierpaolo Bivio DDB Group Italy Art Director
Camilla Nani DDB Group Italy Copywriter
Davide Bergna DDB Group Italy Team Account
Azzurra Ricevuti DDB Group Italy Team Account
Davide Ferazza Withstand Film Executive Producer
Sara Benvenuto Withstand Film Producer
Yuri Tartari Pucci Withstand Film Production Director
BOM BOM Director
Luca Costantini freelance DOP

Brief Explanation

To demonstrate the extraordinary prophetic power of the IKEA catalogue, we analyzed the pages of the 2012 edition and we dug up clues and premonitions about the 2012 end of the world hoax.