A WORLD WITH NO HEROES

Silver Eurobest
TitleA WORLD WITH NO HEROES
BrandUBISOFT
Product/ServiceGHOST RECON WILDLANDS
Category F01. Use of Film
Entrant DDB PARIS, FRANCE
Idea Creation DDB PARIS, FRANCE
Idea Creation 2 UBISOFT Paris, FRANCE
Production MAKE ME PULSE Paris, FRANCE
Credits
Name Company Position
Alexander Kalchev DDB Paris Executive Creative Director
Alexis Benbehe DDB Paris Creative
Pierre Mathonat DDB Paris Creative
Vincent Léorat DDB Paris Vice-President
Marie-Elise Archambaud DDB Paris Account Manager
Kim Jacovidis DDB Paris Account Supervisor
Guillaume Carmona Ubisoft Marketing Director
Clément Prevosto Ubisoft EMEA Marketing Group Manager
Benjamin Rigot Ubisoft EMEA Trade Marketing Manager
Alban 404 - Game Advisor
Nicolas Rajabaly Make me pulse Producer
Julien Rault Make me pulse Producer
Mathias Roumy Make me pulse Producer

Brief Explanation

A World with no Heroes is an immersive website experience that presents a new type of content : a documentary on a virtual world. Captured entirely with the in-game engine, the players could explore over 8 hours of footage that showed the world of the game before the players arrived. The content was visible through 50 different virtual cameras placed on the game map. Each camera told a story of a world that is brutalized by a merciless cartel before the players arrive.