NOTHING

Bronze Eurobest
TitleNOTHING
BrandVOLKSWAGEN
Category A05. Cars & Automotive Products & Services
Product/ServiceVOLKSWAGEN
Entrant DDB PARIS, FRANCE
Idea Creation DDB PARIS, FRANCE
Idea Creation 2 GROUPE VOLKSWAGEN FRANCE Villiers Cotterets, FRANCE
Production HENRY Paris, FRANCE
Production 2 STUDIO 5 Paris, FRANCE
Credits
Name Company Position
Alexander Kalchev DDB Paris Executive Creative Director
Patrice Dumas DDB Paris Head of Copy
Benoit Oulhen DDB Paris Copywriter
Mickaël Jacquemin DDB Paris Art Director
Alban Callet DDB Paris Managing Director
Stéphanie Leray DDB Paris Account Director
Delphine Rigaud DDB Paris Account Executive
Coralie Bouillier DDB Paris Account Executive
Emilie Talpaert DDB Paris Agency Producer
Thierry Sybord Volkswagen France Managing Director
Ghislain Laffite Volkswagen France Marketing Director
Timothée Gazeau Volkswagen France Communications Director
Stéphanie Baron Volkswagen France Account Manager
Clemens Purner Henry Director
Marine Cremer Studio 5 Music Supervisor

Brief Explanation

Research and development, driver assist systems, autonomous cars…when Volkswagen asked us to talk about their innovations, we could easily have told everything. But everything has already been said about everything. So, we chose to speak about nothing. And it so happened that nothing said something about life. And Volkswagen’s vision of technology.