THE BEAUTY OF THE WORLD

Short List
TitleTHE BEAUTY OF THE WORLD
BrandDOCTORS OF TE WORLD
Product/ServiceDOCTORS OF TE WORLD
Category A15. Charities & Non-profit
Entrant DDB PARIS, FRANCE
Idea Creation DDB PARIS, FRANCE
Idea Creation 2 DOCTORS OF THE WORLD Paris, FRANCE
Production SOLAB Paris, FRANCE
Production 2 STUDIO 5 Paris, FRANCE
Credits
Name Company Position
Alexander Kalchev DDB Paris Executive Creative Director
Emmanuel Courteau DDB Paris Art Director
Jean-François Bouchet DDB Paris Copywriter
Marine Rolland DDB Paris Agency Producer
Jérôme Deplatière DDB Paris Agency Producer
Anne de Chacaton DDB Paris Editing
Marine Hakim DDB Paris Deputy Managing Director
Camille Passot DDB Paris Account Supervisor
Alexandre Jalbert Doctors of the World Communications Director
Justine Roche Doctors of the World Communication and Publicity Manager
Nicolas Tiry Solab Producer
Emily Kai Bock Solab Director
Evan Prosofsky Solab DOP Lighting Cameraman
Raphaelle Thibaut - Music Composer
Marine Cremer Studio 5 Music Supervisor

Brief Explanation

« The Beauty of the World » plays on an apparent paradox. On the idea that you can find true beauty in the darkest places in the world. It is up to everyone to help create that beauty. As we see a Syrian city destroyed by war, a voice-over talks about the « The Beauty of the World ». It explains that paradoxically, it sometimes takes horror to see the purest beauty. We finally understand why when we see a wounded little girl, resuscitated by a volunteer female doctor who is risking her own life by being there.