HIDDEN KIDS

TitleHIDDEN KIDS
BrandVOLKSWAGEN AG
Product/ServiceVOLKSWAGEN CAR-NET LAST PARKING POSITION
Category A05. Cars & Automotive Products & Services
Entrant DDB GROUP GERMANY Berlin, GERMANY
Idea Creation DDB GROUP GERMANY Berlin, GERMANY
Production DDB GROUP GERMANY Berlin, GERMANY
Credits
Name Company Position
Myles Lord DDB Group Germany Creative Managing Director
Gabriel Mattar DDB Group Germany Creative Managing Director
Ricardo Wolff DDB Group Germany Creative Director
Susanne Pluemecke DDB Group Germany Business Director
Tom Hauser DDB Group Germany Executive Creative Director
Ferdinand Povel DDB Group Germany Senior Art Director
Tim Mitreuther DDB Group Germany Senior Copywriter
Bemjamin Beck DDB Group Germany Account Manager
Sven Schrader Sven Schrader Photographer
Juergen Joppen DDB Group Germany Agency Producer
MOKOH Music Berlin MOKOH Music Berlin Music
Mati Gavriel MOKOH Music Berlin Music
Jenny Karr MOKOH Music Berlin Music
Stephan Moritz MOKOH Music Berlin Music
Pirates 'N Paradise Berlin Pirates 'N Paradise Berlin Post Production
Studio Funk Berlin Studio Funk Berlin Sound Mix
Claudia Budelmanm Pirates 'N Paradise Berlin Editor

Brief Explanation

Kids love to play hide and seek. In their childish world, the game is quite simple: if they can’t see, they can’t be seen. We show their funny incapability of hiding themselves properly, which makes it easy for their parents to find them. Just as easy as finding a Volkswagen with Car-Net Last Parking Position.