TOMMY HUGS

Short List
TitleTOMMY HUGS
BrandUNILEVER
Product/ServiceAXE DEODORANT
Category A03. Fast Moving Consumer Goods
Entrant PONCE Buenos Aires, ARGENTINA
Idea Creation PONCE Buenos Aires, ARGENTINA
Production LANDIA Buenos Aires, ARGENTINA
Credits
Name Company Position
Luigi Ghidotti Ponce Executive Creative Director
Matias Ballada Ponce Executive Creative Director
Eric Chaulet Ponce Creative Director
Ignacio Perez de Muro Ponce Creative Director
Luz Pasman Ponce Client Services Director
Pilar Lopardo Ponce Account Director
Catalina Aguirre Ponce Account Supervisor
Rodrigo Acuña Ponce Account Executive
Roberto Carsillo Ponce Head of Tv department
Jose Silva Ponce Agency Producer
Agustin Alberdi Landia Film Director

Brief Explanation

This is the story about Tommy, a pizza delivery guy who is such a friendly character, he is a ”serial hugger”. We see him hug his boss, his clients, his father in law, basically he hugs everyone he comes across. He hugs to say hello, he hugs to say goodbye and he even hugs to say: “the food was incredible”. He’s just a very affectionate guy. This wouldn’t be such a problem if he weren’t significantly taller than everybody he hugs, which is why they all end up unwillingly facing Tommy’s underarm. Luckily for them, he always wears the New Axe Antiperspirant with Anti-Bacterial Effect that keeps him fresh to hug all day.