| Title | LUKE LUCKY SHIRT |
| Brand | UNILEVER |
| Product/Service | AXE DEODORANT |
| Category |
A03. Fast Moving Consumer Goods |
|
Entrant
|
PONCE Buenos Aires, ARGENTINA
|
|
Idea Creation
|
PONCE Buenos Aires, ARGENTINA
|
|
Production
|
LANDIA Buenos Aires, ARGENTINA
|
Credits
| Luigi Ghidotti |
Ponce |
Executive Creative Director |
| Matias Ballada |
Ponce |
Executive Creative Director |
| Eric Chaulet |
Ponce |
Creative Director |
| Ignacio Perez de Muro |
Ponce |
Creative Director |
| Luz Pasman |
Ponce |
Client Services Director |
| Pilar Lopardo |
Ponce |
Account Director |
| Catalina Aguirre |
Ponce |
Account Supervisor |
| Rodrigo Acuña |
Ponce |
Account Executive |
| Roberto Carsillo |
Ponce |
Head of Tv department |
| Jose Silva |
Ponce |
Agency Producer |
| Agustin Alberdi |
Landia |
Film Director |
Brief Explanation
This is the story of a lucky guy named Luke and his lucky black shirt. He was wearing it the day he rolled a strike and has kept on wearing it ever since. With this lucky-shirt on he has found money in unexpected places, scratched the winning lottery ticket and even run into that model he was reading about right there and then. To this day, he’s not quite sure his black shirt is the real reason he’s gotten so lucky but he uses the new Axe Antiperspirant with anti-marks technology to protect it from sweat and white marks… just in case.