DOUBLE JACKET JIMMY

TitleDOUBLE JACKET JIMMY
BrandUNILEVER
Product/ServiceAXE DEODORANT
Category A03. Fast Moving Consumer Goods
Entrant PONCE Buenos Aires, ARGENTINA
Idea Creation PONCE Buenos Aires, ARGENTINA
Production LANDIA Buenos Aires, ARGENTINA
Credits
Name Company Position
Luigi Ghidotti Ponce Executive Creative Director
Matias Ballada Ponce Executive Creative Director
Eric Chaulet Ponce Creative Director
Ignacio Perez de Muro Ponce Creative Director
Luz Pasman Ponce Client Services Director
Pilar Lopardo Ponce Account Director
Catalina Aguirre Ponce Account Supervisor
Rodrigo Acuña Ponce Account Executive
Roberto Carsillo Ponce Head of Tv department
Jose Silva Ponce Agency Producer
Agustin Alberdi Landia Film Director

Brief Explanation

This story is about Jimmy, Double Jacket Jimmy. He wears two jackets no matter the place or the weather; he sticks to his style. We see him on a date, we see him at the club and not a single drop of sweat. We see him on a crowded subway carrying his office supplies after quitting his job; everyone’s sweating but him. He has been seen leaving girls or even a shoe, but would never leave his second jacket. “Cause single jacket Jimmy ain’t no Jimmy”. To keep his double-jacket style impeccable and dry, he uses the new Axe Adrenaline Anti-perspirant that activates with body heat. Now he can forget about sweat and stick with his style, which is certainly NOT negotiable.