Gold Eurobest
Product/ServiceTHE NEW VOLVO XC60
Category A05. Cars & Automotive Products & Services
Idea Creation FORSMAN & BODENFORS Gothenburg, SWEDEN
Media Placement MINDSHARE Gothenburg, SWEDEN
Production NEW LAND Stockholm, SWEDEN
Additional Company CUT+RUN Los Angeles, USA
Additional Company 2 CHIMNEY Stockholm, SWEDEN
Name Company Position
Andreas Malm Forsman & Bodenfors Art Director
Karl Risenfors Forsman & Bodenfors Art Director
Gustav Johansson Forsman & Bodenfors Copywriter
Anders Bothén Forsman & Bodenfors Account Supervisor
Ewa Edlund Forsman & Bodenfors Account Executive
Jim Elfving Forsman & Bodenfors Agency Producer
Jenny Ring Forsman & Bodenfors Music Supervisor
Bjarne Darwall Forsman & Bodenfors PR Strategist
Martin Joelsson Forsman & Bodenfors Designer
Mikael Kruse Volvo Cars Client Supervisor
Gustav Johansson New Land Director
Chase Irvin New Land Director Of Photography
Sam Ostrove Cut + Run Editor
Natanael Ericsson Bad Land Director
Therese Engberg New Land Executive Producer
Joel Rostmark New Land Producer
Oskar Larsson Chimney Grade
Ellinor Nilsson Chimney Sound Design
Dan Romer Dan Romer Composer

Brief Explanation

In the launch campaign for the New Volvo XC60 – one of the safest cars ever made – we celebrate everything that can happen in life, when accidents don’t. We get to follow a young girl on her way to the first day of a new school, while simultaneously hearing her talk to her mom about her dreams and hopes for the future. Throughout the story we also follow a woman driving an XC60 on her way to work. Everything is leading up to a critical moment towards the end of the film. An accident is about to happen, but Volvo’s City Safety system recognizes the little girl and brakes the car automatically. And out of all the moments the young girl talks about in the film, this might just be the most important one. Because sometimes the moments that never happen, matter the most.