MADNESS

Bronze Eurobest
TitleMADNESS
BrandMCDONALD'S
Product/ServiceMCCAFE
Category A02. Drinks
Entrant LEO BURNETT LONDON, UNITED KINGDOM
Idea Creation LEO BURNETT LONDON, UNITED KINGDOM
Production KNUCKLEHEAD London, UNITED KINGDOM
Credits
Name Company Position
Chaka Sobhani Leo Burnett London Chief Creative Officer
Gracie Smith Leo Burnett London Account Executive
David Riley Leo Burnett London Agency Producer
Pete Heyes Leo Burnett London Creative Director
Matt Lee Leo Burnett London Creative Director
Tony Barry Knucklehead Production Company Director
Pete Heyes & Matt Lee Leo Burnett London Copywriters
Pete Heyes & Matt Lee Leo Burnett London Art Directors
Simon Hewitt Leo Burnett London Board Account Director
Sam Houlston Leo Burnett London Account Director
Sara Cummins Knucklehead Production Company Producer

Brief Explanation

This film gently pokes fun at how overcomplicated the coffee world has become, showing customer’s reactions to the complex menus, the expensive price tags, and the extravagant way in which coffee can be served. McCafé is then introduced as the simple solution, offering great tasting coffee, without the fuss.