WINGO WASHING UP

Short List
TitleWINGO WASHING UP
BrandMIBELLE GROUP MIFA AG
2 of 2 Campaign
Category B02. Fast Moving Consumer Goods
Product/ServiceWINGO HOME CARE
Entrant SERVICEPLAN SUISSE Zürich, SWITZERLAND
Idea Creation SERVICEPLAN SUISSE Zürich, SWITZERLAND
PR SERVICEPLAN SUISSE Zürich, SWITZERLAND
Production PUMPKIN FILM Zürich, SWITZERLAND
Production 2 D4ZED Copenhagen, DENMARK
Production 3 BACON Copenhagen, DENMARK
Production 4 HASTINGS Zürich, SWITZERLAND
Additional Company NEVEREST München, GERMANY
Additional Company 2 PLAN.NET Zürich, SWITZERLAND
Credits
Name Company Position
Alexander Schill SERVICEPLAN GROUP Global Chief Creative Officer
Raul Serrat SERVICEPLAN SUISSE Executive Creative Director
Markus Rottmann SERVICEPLAN SUISSE Creative Director
Thomas Lueber SERVICEPLAN SUISSE Creative Director (Digital)
Yannick Schaller SERVICEPLAN SUISSE Copywriter
Nicolas Stark SERVICEPLAN SUISSE Art Director
Reto Clement SERVICEPLAN SUISSE Art Director
Pam Huegli SERVICEPLAN SUISSE Managing Director
Tizian Lienhard SERVICEPLAN SUISSE Graphic Design
Nina Martens SERVICEPLAN SUISSE Screendesign
Diana Wick Rossi SERVICEPLAN SUISSE Creative Planning
Nathalie Jakober SERVICEPLAN SUISSE Account Manager
Sonia Ducu SERVICEPLAN SUISSE Account Manager
Sidonie Bauer SERVICEPLAN SUISSE Jr. Account Manager
Susi Martin SERVICEPLAN SUISSE Account Manager Digital
Stephanie Hug SERVICEPLAN SUISSE PR Manager
Valérie Eckard SERVICEPLAN SUISSE Public Relations
Aisha Blackwell Neverest Agency Producer Film
Martin Werner Pumpkin Film Director
Nicolaj Brueel Pumpkin Film DOP
Christopher Novak Pumpkin Film Producer
Petrus Olsson Freelance Photographer

Brief Explanation

A suave mafia boss demonstrates how to clean a crime scene. WINGO’s cleaners and detergents are his tools of choice. As a true professional, he never describes the situation as a ‘crime’. Instead, he talks about problems we all know: doing the dishes, cleaning up after a big party, wild kids staining the apartment. After all, his motto ‘No trace, no trail, no problem’ holds true – whether you’re in the mafia or not.