CRÈCHETEST

Short List
TitleCRÈCHETEST
BrandSAMSUNG
Product/ServiceMOBILE - SAMSUNG GALAXY
Category B09. Corporate Image & Sponsorship
Entrant CHEIL WORLDWIDE Amsterdam, THE NETHERLANDS
Idea Creation CHEIL WORLDWIDE Amsterdam, THE NETHERLANDS
PR CHEIL WORLDWIDE Amsterdam, THE NETHERLANDS
Production CHEIL WORLDWIDE Amsterdam, THE NETHERLANDS
Credits
Name Company Position
Annemiek den Uil Cheil Benelux Associate Creative Director
André Dammers Freelancer Creative/Copywriter
Ton van Jole Cheil Benelux Creative Director
Joris van Elk Freelancer Art Director
Pirke Bergsma Pirke Productions Agency Producer
Janita Veenstra Cheil Benelux Account Director
Kay Lindhout CZAR Director
Marius van de Weerd CZAR Producer
Myrthe Mosterman CZAR DOP Lighting Cameraman
Mieneke Kramer CZAR Film editor
Joppo de Grot De Grot Director
Nick Smith Stainless Sound Sound Engineer
Roos Bulder Samsung Benelux Manager Marketing Communications & Channel Marketing IMD
Gerben van Walt Meijer Samsung Benelux Head of Marketing IMD
Naomi de Jonge Samsung Benelux Channel Marketeer IMD

Brief Explanation

The Crèche Test. We see a close-up of a mobile phone. It quickly becomes clear that the phone is in the play area at a crèche. We see a group of toddlers enjoying themselves with toys, water, sand, modelling clay, paint, tricycles and... the mobile phone. The images are focused on the children’s unrestrained, reckless and sometimes destructive way of playing with the phone. We finish with the same close-up of the phone at the end of the play session, lying in a dirty residue of water, sand and paint. The phone appears to be unharmed and working. Title appears: Intensively tested. For intensive use.