NEWSPAPER STACK

Short List
TitleNEWSPAPER STACK
BrandDER TAGESSPIEGEL
Product/ServiceDER TAGESSPIEGEL
Category D02. Micro-Film
Entrant SCHOLZ & FRIENDS Berlin, GERMANY
Idea Creation SCHOLZ & FRIENDS Berlin, GERMANY
Credits
Name Company Position
Matthias Spaetgens Scholz & Friends Chief Creative Officer
Robert Krause Scholz & Friends Managing Creative Director
Jörg Waschescio Scholz & Friends Creative Director
Agnieszka Kalwak Scholz & Friends Art Director
Erika Stuhl Scholz & Friends Art Director
Lena Klockenbring Scholz & Friends Copywriter
Susanne Caroli Scholz & Friends Account Manager
Kirsten Rendtel Scholz & Friends Art Buyer
Karsten Wegener SOLAR UND FOTOGRAFEN Photographer
n/a sevengreen picture works Image Editing
Daniel Klessig Scholz & Friends Editor
Moritz Scharl Scholz & Friends Editor

Brief Explanation

A few days before the US elections “Der Tagesspiegel” published an issue showing candidate Donald Trump on the cover. We used the picture to generate an animated Gif. The animation showed a growing newspaper stack. The stack was placed on a single unfolded cover page that showed the lover part of Trumps face. Seen from a certain angle, the picture was completed and – while the stack was growing – the opened mouth of Trump got more and more distorted. The result was a surreal, exaggerated version of the original cover picture which we combined with the headline “Donald Trump. Will he bully his way into the white house?” and the announcement of a news special about the US-election.