| Title | "WELCOME" |
| Brand | MONDELEZ NORWAY - FREIA |
| Product/Service | KVIKK LUNSJ (QUICK LUNCH) HIKING CHOCOLATE |
| Category |
A01. Food |
|
Entrant
|
SMFB Oslo, NORWAY
|
|
Idea Creation
|
SMFB Oslo, NORWAY
|
|
Production
|
ONE BIG HAPPY FAMILY Oslo, NORWAY
|
Credits
| Christian Hygen |
SMFB |
Creative Director |
| Per Erik Jarl |
SMFB |
Creative Director |
| Torstein Drogseth |
SMFB |
Account Director |
| Vibeke Wiedswang |
SMFB |
Account Manager |
| Magnus Snickars |
SMFB |
Graphic Designer |
| Stian Smestad |
One Big Happy Family |
Director |
| Mone Mikkelsen |
One Big Happy Family |
Producer |
| Cecilie Tidemann-Nilsen |
One Big Happy Family |
Production Manager |
| Jo Eken Torp |
The Talent Group |
Director Of Photography |
| Katrine Bjerg Lauritzen |
Mondelez Norway |
Senior Brand Manager |
| Viktoria Radler |
Mondelez Norway |
Brand Manager |
| Emanuel Gävert |
Mondelez Norway |
Marketing Manager |
Brief Explanation
A man and a woman have just parked their car. They are packed up and ready for a hike in nature. The man says: «Shall we walk?», and then the hike begins. The whole hike is documented through the mans eyes, and the only person we see is the woman. The nature and landscape is getting more and more rugged as the couple climbs higher and higher. The end of the hike is a plateau with a breathtaking view of a fjord. After taking in the majestic sight, the woman walks towards the camera and then lifts camera up. For the first time we leave the point-of-view camera, and we see the woman brings down a 3 year old girl from the shoulders of the father. It wasn't the fathers point of view after all. It was the childs.
Tagline: WELCOME TO A LIFE OUTDOORS