LOTTO BUCKETLIST

Bronze Eurobest
TitleLOTTO BUCKETLIST
BrandSVENSKA SPEL
Product/ServiceLOTTO
Category E03. Online: Fiction & Non-Fiction
Entrant KING Stockholm, SWEDEN
Idea Creation KING Stockholm, SWEDEN
Credits
Name Company Position
Jonas Yrlid King Art Director
Josephine Wallin King Art Director
Pontus Ekström King Copywriter
Peter Preisler King Account Director
Åsa Slättegård King Account Manager
Per Wilson King Planner
Calle Cassel King Graphic Designer
Frank Hollingworth King Creative Director
Sunit Mehrotra King CEO
Markus Ahlm Colony Film producent
Patrik Gyllström B-reel Director
Anisa Dzindo B-reel Producer
Rikard Åström King Executive Producer
Patrik Sundberg Post Sthlm PR

Brief Explanation

By using collected “big data”, we compiled the swede’s average “bucket list”. based on that bucket list We built a unique visual (360°), tactile and audio experience-court so that people could experience the benefits of winning the lottery without actually winning it. A “5D bucket list experience” if you will. This film is the result from that experiment. The film has been used as advertising for Lotto.