Bronze Eurobest
Product/ServiceUBER APAC
Category B06. Travel, Transport & Leisure
Idea Creation FORSMAN & BODENFORS Gothenburg, SWEDEN
Production INDIO Stockholm, SWEDEN
Additional Company MANO Frederiksberg, DENMARK
Name Company Position
Alison Arnold Forsman & Bodenfors Account Director
Helen Johansson Forsman & Bodenfors Account Manager
Susanna Fagring Forsman & Bodenfors Account Supervisor
John Bergdahl Forsman & Bodenfors Art Director
Jacob Nelson Forsman & Bodenfors Copywriter
Rikke Jacobsen Forsman & Bodenfors Copywriter
Bjarne Darwall Forsman & Bodenfors PR Strategist
Emelie Lindquist Forsman & Bodenfors Designer
Johan Fredriksson Forsman & Bodenfors Designer
Tobias Nordström Forsman & Bodenfors Planner
Leo Bovaller Forsman & Bodenfors Planner
Alexander Blidner Alexander Blidner Agency Producer
Jenny Ring Forsman & Bodenfors Music Supervisor
Adam Berg INDIO Director
Johan Lindström INDIO Executive Producer
Ben Croker INDIO Producer
Kate Wynborne Production Manager
Mattias Rudh INDIO Director Of Photography
Tony Fernandez INDIO First Assistant Director
Mark Gethin MPC Los Angeles Grade
Leo Wilk Post Production Supervisor
Joakim Kristensen Redpipe Sound Design
Paul Hardcastle TRIM Editor
Eshan Ponnadurai Uber APACx Advertisers Supervisor/Marketing Director
Kunal Gupta Uber APACx Advertisers Supervisor/Rider Marketing
Mano Copenhagen Mano Copenhagen Activation Strategy & Orchestration
Oath Oath Distribution Partner

Brief Explanation

We’ve all been there. Stuck in traffic. Desperately looking for parking, frustrated and angry and late for a meeting. In this film for Uber in Asia, we want to illustrate how absurd the traffic situation in big Asian cities is. And suggest that ride sharing - rather than one man in every car - could be a part of the solution.