THE GREAT MOM EXPERIMENT

Bronze Eurobest
ClientINTERFLORA
Category A06. Retail, e-Commerce, Restaurants & Fast Food Chains
TitleTHE GREAT MOM EXPERIMENT
Product/ServiceFLOWER DELIVERY SERVICE
Entrant BRANDHOUSE Copenhagen, DENMARK
Idea Creation BRANDHOUSE Copenhagen, DENMARK
PR BRANDHOUSE Copenhagen, DENMARK
Production BRANDHOUSE Copenhagen, DENMARK
Production 2 THE WOERKS Copenhagen, DENMARK
Credits
Name Company Position
Mikkel Elung Brandhouse Creative Director
Sigurd Bjerre Brandhouse Art Director
Eva Jeppesen Brandhouse Junior Art Director
Anders Bundgaard Independent Director
Tobias Møllenbach Brandhouse Producer
Camilla Agerskov The Woerks Producer
Linda Wassberg The Woerks DOP
Anders Lunde Røge The Woerks Producer

Brief Explanation

Real people are interviewed by a psychologist about how bad they are at telling their mother that they love her. They write a letter to their mothers and read it out loud. In the meantime some older women (whom look like their actual mothers) have entered a room next door, and are listening to the letters being read out loud. Then the psychologist tell the participants that their mom have heard the letter being read out and ask if they want to meet their mom. But when the door opens the participant say that the woman isn’t her mother. The production crew have made a mistake, but try to make her act like it is her mother. It all ends with the pay off that you should not depend on a stupid “experiment” to tell your mother that you love her – you should just tell her yourself.