MINI JCW ONLINE

Short List
TitleMINI JCW ONLINE
BrandBMW GROUP MINI BRAND MANAGEMENT
Product/ServiceJOHN COOPER WORKS
Category B04. Cars & Automotive Products & Services
Entrant JUNG VON MATT Hamburg, GERMANY
Idea Creation JUNG VON MATT Hamburg, GERMANY
Production ANORAK Berlin, GERMANY
Additional Company BMW GROUP MINI BRAND MANAGEMENT M√ľnchen, GERMANY
Credits
Name Company Position
Till Eckel Jung von Matt AG Executive Creative Director
Christian Woelky Jung von Matt AG Creative Director Art
Stefan Amtmann Jung von Matt AG Creative Director Copy
Dustin Przibilla Jung von Matt AG Art Director
Sebastian Hoelzer Jung von Matt AG Art Director
Lena Charbonnier Jung von Matt AG Copywriter
Anna Maierski Jung von Matt AG Planning Director
Steffen Schumann Jung von Matt AG Client Service Director
Florian Wollner Jung von Matt AG Project Manager
Daniel Wolfe ANORAK Film GmbH Director
Christoph Petzenhauser ANORAK Film GmbH Executive Producer
Yan Schoenefeld ANORAK Film GmbH Producer
Lee Groombridge ANORAK Film GmbH Producer
Greig Fraser ANORAK Film GmbH Director Of Photography
Robin Brown ANORAK Film GmbH Production Designer
Gleb Ignatov ANORAK Film GmbH Costume Designer
Dominic Leung Trim Editing Editor
Cam Ballantyne Beatworms Sound Designer
Misha Standford Harris The Mill, London Executive Producer
Dan Williams The Mill, London Lead VFX
Simon Bourne Framestore Colourist
Cam Ballantyne Beatworms Music Publisher

Brief Explanation

In 1964, at the start of Rallye Monte Carlo, almost everyone was doubting the MINI before the start of the race. Everyone but one man, John Cooper, whose unwavering determination eventually silenced the embittered symphony of the naysayers. Comments like "sweet little tin can", "big dreams with small chances" and "surely will be defeated" are woven together into an intricate tension-filled soundtrack promptly silenced as the MINI John Cooper Works crosses the finish line victorious against all odds.