WORLDS APART

Short List
TitleWORLDS APART
BrandHEINEKEN
Product/ServiceBEER
Category C01. Viral Film
Entrant HEINEKEN UK London, UNITED KINGDOM
Idea Creation PUBLICIS LONDON, UNITED KINGDOM
Media Placement SPARK FOUNDRY London, UNITED KINGDOM
Production RSA FILMS London, UNITED KINGDOM
Credits
Name Company Position
Dave Monk Publicis Executive Creative Director (London)
Bruno Bertelli Publicis Global Chief Creative Officer (Publicis Worldwide)
Cristiana Boccassini Publicis Italy Executive Creative Director (Italy)
Milos Obravodic Publicis Italy Heineken Global Digital Creative Director
Marcus Iles Publicis London Creative Director
Seb Howling, Dom Desmond, Mark Daw, Rudhraigh McGrath Publicis London Creatives
David Pagnoni Publicis Italy Heineken Worldwide Account Director
Derek Muller Publicis Italy Heineken Global Account Manager
Sol Gafhoor Publicis London Planning Director
Chris Turner, James Moore Publicis London Planners
Trent Patterson Publicis London Managing Director
Katherine Thompson Publicis London Account Director
Colin Hickson Publicis London Head of Production
Toby Dye Publicis London Director
Julian Eguiguren Editor
Ben Porter RSA Producer
Alex Drake Heineken UK Brand Manager
Nic Casby Heineken UK Marketing Manager
Cindy Tervoot Heineken UK Marketing Director
David Lette Heineken UK Premium Brand Unit Director
Els Dijkhuizen Heineken Communication Manager Global Commerce
Anuraag Trikha Heineken Brand Communication & Digital Director Global Commerce
Gianluca Di Tondo Heineken Senior Director Global Heineken® Brand Global Commerce
Mihnea Gheorghiu Publicis Italy Heineken Global Digital Creative Director

Brief Explanation

Our idea was to demonstrate that there is more that unites us than divides us. To prove this, we developed an experiment together with Dr. Govinda Clayton, a conflict resolution specialist, that would challenge two strangers with polarizing views to come together, discuss their differences, and hopefully find some mutual understanding. With an experiment that was entirely unrehearsed, unscripted and using real people, not actors, you never know what the result will be. Yet, it goes to prove that even the most divided people can find common ground. The act of having a conversation, creating dialogue and listening to the other side can open your mind and open your world – we just have to take that first step.