REVENGE

Short List
TitleREVENGE
BrandCAMPOFRÍO
Product/ServiceCAMPOFRÍO SAUSAGES
Category A01. Food
Entrant McCANN SPAIN MADRID, SPAIN
Idea Creation McCANN SPAIN MADRID, SPAIN
Production PRIMO Madrid, SPAIN
Credits
Name Company Position
Mónica Moro McCann Spain Chief Creative Officer
Raquel Martínez McCann Spain Executive Creative Director
Jon Lavín McCann Spain Executive Creative Director
Martín Subercaseaux McCann Spain Creative Director
Álvaro López McCann Spain Art Director
Álvaro Florez McCann Spain Copywriter
Nuria Gutiérrez McCann Spain Art Director

Brief Explanation

Children find it hard to eat everything on their plates and it can be a real nightmare when they don’t like the supper you’ve prepared. Who hasn’t been tempted to say: “what you didn’t eat for supper last night you can eat for breakfast”? It is not always easy to find something nourishing that they like. Campofrío presents a new way of giving them chicken or turkey breast, now in the shape of a sausage. The new Campofrío Sausages are the only ones made from breast. Give them the best now because they’ll do it for themselves tomorrow; it’s simple, look after them today, because tomorrow they’ll look after themselves.