BOOBS

TitleBOOBS
BrandCALVO
Product/ServiceCALVO TUNA
Category A01. Food
Entrant McCANN SPAIN MADRID, SPAIN
Idea Creation McCANN SPAIN MADRID, SPAIN
Production AGOSTO Barcelona, SPAIN
Credits
Name Company Position
Mónica Moro McCann Spain Chief Creative Officer
Jon Lavín McCann Spain Executive Creative Director
Raquel Martínez McCann Spain Executive Creative Director
Martín Subercaseaux McCann Spain Creative Director
Álvaro López McCann Spain Art Director

Brief Explanation

Love provides a number of really tough situations, but none can compare to meeting the in-laws; that’s when you realise that the person you love won’t always be ideal, it’s when you say to yourself “OMG, that’s what he/she will be like in 20 years”. Can this be avoided without inflicting harm? Of course it can, with this new tuna. Because it is a product with the same delicious taste as Calvo tuna but with only half the fat. Perfect for looking after someone without them realising.