BEYOND MONEY

Bronze Eurobest
TitleBEYOND MONEY
BrandSANTANDER BANK
Product/Service1|2|3 SMART ACCOUNT
Category E01. Cinema & Theatrical: Fiction & Non-Fiction
Entrant MRM//McCANN SPAIN Madrid, SPAIN
Idea Creation MRM//McCANN SPAIN Madrid, SPAIN
Production OXIGENO Barcelona, SPAIN
Credits
Name Company Position
Miguel Bemfica MRM//McCann Madrid Chief Creative Officer
Jesús Revuelta MRM//McCann Madrid Executive Creative Director
Rafa Merino MRM//McCann Madrid Head of Art
Marcos Martínez MRM//McCann Madrid Creative
Rubén Sánchez MRM//McCann Madrid Creative
Sergio Villarrubia MRM//McCann Madrid Creative
Yerai Gómez MRM//McCann Madrid Creative
Dani Requena MRM//McCann Madrid Creative
Lee Tan MRM//McCann Madrid Creative Director
Jorge de Federico McCann Worldgroup Brand Manager
Germán Fritzsch McCann Worldgroup Client Services Director
María Cosmen MRM//McCann Madrid Account Supervisor
Helena García MRM//McCann Madrid Account Executive
Rubén Mateos MRM//McCann Madrid Account Executive
Elena Alti Santander Bank Head of Digital Marketing
Marina Peña Caballero Santander Bank Brand and Advertising Director
Sergio Ramírez Santander Bank Content Manager
Sara Muñoz Freelance Producer
Raquel Espantaleón McCann Worldgroup Planning Director
Kike Maíllo Freelance Director & Scriptwriter
Adriana Ugarte Freelance Lead Actress
Miquel Fernández Freelance Actor
Will Shepard Freelance Actor
Bárbara Goenaga Freelance Actress
Alex Catalán Freelance Director Of Photography
Josep Villagut Freelance Music
Sofía Santana MRM//McCann Madrid Planner
Gabriela Conci MRM//McCann Madrid Planner

Brief Explanation

In the near future, where it is possible to buy and sell experiences, Lucía (Adriana Ugarte) decides to sell some of her experiences to enrich herself. Surrounded by luxuries that we all wish we had, she discovers where her own balance lies and gets the audience to think: what's worth more? Money or experiences?