Title	WHAT WILL THEY SAY ABOUT YOU?
Brand	NIKE
Product/Service	NIKE WOMENS
Category	A04. Durable Consumer Goods
Entrant	WIEDEN+KENNEDY AMSTERDAM, THE NETHERLANDS
Idea Creation	WIEDEN+KENNEDY AMSTERDAM, THE NETHERLANDS
Idea Creation 2	DIVISION Paris, FRANCE
Idea Creation 3	TRIM EDITING London, UNITED KINGDOM
Idea Creation 4	GRAND CENTRAL SOUND STUDIOS London, UNITED KINGDOM
Idea Creation 5	STAINLESS SOUND Amsterdam, THE NETHERLANDS
PR	WOODWORK MUSIC Salford, UNITED KINGDOM
Production	DIVISION Paris, FRANCE
Production 2	TRIM EDITING London, UNITED KINGDOM
Production 3	GRAND CENTRAL ENTERTAINMENT London, UNITED KINGDOM
Production 4	STAINLESS SOUND Amsterdam, THE NETHERLANDS
Production 5	WOODWORK MUSIC Salford, UNITED KINGDOM
Additional Company	GLASSWORKS Amsterdam, THE NETHERLANDS

Name	Company	Position
Mark Bernath, Eric Quennoy	Wieden+Kennedy, Amsterdam	Executive Creative Directors
Al Merry, Craig T Williams	Wieden+Kennedy Amsterdam	Creative Directors
Teresa Montenegro	Wieden+Kennedy Amsterdam	Art Directors
Mohamed Diaa	Wieden+Kennedy Amsterdam	Copywriter
Joe Togneri	Wieden+Kennedy Amsterdam	Head of Broadcast Production
Jaime Tan	Wieden+Kennedy Amsterdam	Broadcast Producer
Khalid El Khouani	Wieden+Kennedy Amsterdam	Assistant Producer
Martin Weigel	Wieden+Kennedy Amsterdam	Head of Planning
Stephane Missier	Wieden+Kennedy Amsterdam	Planning Director
Anna Leonte	Wieden+Kennedy Amsterdam	Junior Planner
Greg White	Wieden+Kennedy Amsterdam	Director of Communication and Digital Strategy
Jocelyn Reist	Wieden+Kennedy Amsterdam	Communications Planner
Kathryn Addo	Wieden+Kennedy Amsterdam	Group Account Director
Amber Martin	Wieden+Kennedy Amsterdam	Account Director
Luke Purdy	Wieden+Kennedy Amsterdam	Account Manager
Rachel Perry	Wieden+Kennedy Amsterdam	Art Buyer
Maud Klarenbeek	Wieden+Kennedy Amsterdam	Art Buyer
Loes Poot	Wieden+Kennedy Amsterdam	Project Manager
Emilie Douqué	Wieden+Kennedy Amsterdam	Business Affairs
Fleur Fortuné	DIVISION	Director
Natasha Braier	DIVISION	Director of Photography
Benoit Roques, Jules de Chateleux	DIVISION	Producers
Hannah Edwards	DIVISION	Stylist
Paul Hardcastle, Ed Hanbury	TRIM EDITING	Editors
Raja Sehgal	GRAND CENTRAL RECORDING STUDIOS	Sound Designer/Mixer
Nick Smith	STAINLESS SOUND	Audio Engineer
Andy Oskwarek	WOODWORK MUSIC	Music Producer
Philip Kay "Full Circle"	WOODWORK MUSIC	Artist / Title
Kyle Obley	GLASSWORKS AMSTERDAM	VFX Supervisor, Lead Flame
Jason Bartnett, Anya Kruzmetra	GLASSWORKS AMSTERDAM	Producers

Brief Explanation

“What will they say about you?” is a question many young Arab females are challenged with at home. Women are met with this phrase from family and friends when they endeavor to try something unexpected or to push boundaries beyond social norms.   Nike’s ‘What will they say about you?’ film highlights five remarkable women who have achieved personal success through competitive and amateur sport.  Despite concerns or criticism, these women hope that the world will say they’re pioneers, role models and strong voices for their region.   The film features both professional and everyday athletes from the Arab region, including Parkour Trainer, Amal Mourad; Figure Skater, Zahra Lari; Pop Singer; Balquees Fathi; Fencer, Inès Boubakri; and Boxer, Arifa Bseiso.