| Title | LOST AND FOUND |
| Brand | MILKA |
| Product/Service | SWISS CHOCOLATE |
| Category |
A01. Food |
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Entrant
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WIEDEN+KENNEDY AMSTERDAM, THE NETHERLANDS
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Idea Creation
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WIEDEN+KENNEDY AMSTERDAM, THE NETHERLANDS
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Idea Creation 2
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STINK STUDIOS London, UNITED KINGDOM
|
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Idea Creation 3
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WHITEHOUSE POST London, UNITED KINGDOM
|
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Idea Creation 4
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WAVE STUDIOS London, UNITED KINGDOM
|
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Idea Creation 5
|
MPC London, UNITED KINGDOM
|
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Production
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STINK STUDIOS London, UNITED KINGDOM
|
|
Production 2
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WHITEHOUSE POST London, UNITED KINGDOM
|
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Production 3
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WAVE STUDIOS London, UNITED KINGDOM
|
|
Production 4
|
MPC London, UNITED KINGDOM
|
| Mark Bernath, Eric Quennoy |
Wieden+Kennedy, Amsterdam |
Executive Creative Directors |
| Szymon Rose, Daniel Schaefer |
Wieden+Kennedy Amsterdam |
Creative Directors |
| Henrik Edelbring |
Wieden+Kennedy Amsterdam |
Art Directors |
| Toby Moore |
Wieden+Kennedy Amsterdam |
Copywriter |
| Head of Broadcast Production |
Wieden+Kennedy Amsterdam |
Head of Broadcast Production |
| Heidi Baltzer, Helen Hendry |
Wieden+Kennedy Amsterdam |
Broadcast Producers |
| Khalid El Khouani |
Wieden+Kennedy Amsterdam |
Assistant Producer |
| Martin Weigel |
Wieden+Kennedy Amsterdam |
Head of Planning |
| Nusara Chinnaphasaen |
Wieden+Kennedy Amsterdam |
Planner |
| Clare Pickens |
Wieden+Kennedy Amsterdam |
Group Account Director |
| Will Oakes, Eleanor Thodey |
Wieden+Kennedy Amsterdam |
Account Director |
| Elianne Vermeulen |
Wieden+Kennedy Amsterdam |
Account Manager |
| Kristina Jorgensen |
Wieden+Kennedy Amsterdam |
Account Executive |
| Maud Klarenbeek |
Wieden+Kennedy Amsterdam |
Art Buyer |
| Steele Bonus |
Wieden+Kennedy Amsterdam |
Studio Artist |
| Katie Finn |
Wieden+Kennedy Amsterdam |
Project Manager |
| Michael Graves |
Wieden+Kennedy Amsterdam |
Business Affairs |
| Nacho Gayan |
STINK (London) |
Director |
| Andre Chemetoff |
STINK (London) |
Director of Photography |
| Toni Moreno, Jon Chads |
STINK (London) |
Producers |
| Russell Icke, Gregory Hayes |
WHITEHOUSE, LONDON |
Editors |
| Aaron Reynolds |
WAVE LONDON |
Sound Designer/Mixer |
| Valentin Hadjadj/- Je suis bien content (p) JSBC |
© 22D Music - Studiocanal |
Artist/Title |
| Emmanuel Deletang, Jean Pierre Arquié |
© 22D Music - Studiocanal |
Music Producer |
| Dan Lorenzini (lead) |
MPC LONDON |
Flame |
| Andreas Feix, Andrew Roberts, Rod Norman |
MPC LONDON |
Nuke |
| Mike Diprose, Ross McCabe |
MPC LONDON |
3D |
| Neil Miller, Gerard Dunleavy |
MPC LONDON |
Matte Painting |
| Jean–Clement Soret |
MPC LONDON |
Telecine |
| Sophie Hogg / Lydia Evitt |
MPC LONDON |
Producer |
To mark Mondel?z International’s first major foray into China’s chocolate market we created an integrated campaign to introduce Chinese customers to Milka’s tender Alpine brand world.
Building on Milka’s global ‘Tenderness is inside’ brand platform, the film at the heart of the campaign – Lost & Found – is set in the idyllic fictional town of Lilaberg and depicts a little girl’s plan to save her father’s job. With the help of some kind-hearted townsfolk, a honking goose and a Milka chocolate bar, the fable of the girl’s success is a universal reminder that a little tenderness can help turn things around.