TIMELESS

Short List
TitleTIMELESS
BrandLACOSTE
Product/ServiceLACOSTE
Category A04. Durable Consumer Goods
Entrant BETC Paris, FRANCE
Idea Creation BETC Paris, FRANCE
Production WANDA PRODUCTIONS Paris, FRANCE
Production 2 ACADEMY FILMS London, UNITED KINGDOM
Production 3 GREEN UNITED MUSIC Paris, FRANCE
Production 4 MIKROS IMAGE Paris, FRANCE
Credits
Name Company Position
Rémi Babinet BETC Chief Creative Officer
Antoine Choque BETC Creative Director
Aurélie Scalabre BETC Art Director
Olivier Aumard BETC Copywriter
Fabrice Brovelli BETC TV Producer
Fabien Le-roux BETC Strategic Planning
Christophe Caurret BETC Music Creative Director
Seb Edwards NA Director
Julien Leveque BETC Head of activation strategy
Bertille Toledano, Marina Zuber, Fanny Buisseret, Jeanne Chalumeau BETC Agency Management
Sandrine Conseiller, Amandine Morel, Mylène Atlan, Sophie Dussillol Lacoste Brand Management

Brief Explanation

The film is set in the 1930s where a man experiences love at first sight. He sets off on the trail of a mysterious woman, jumping on the train she is riding. But as soon as he reaches the first car, he finds himself in the 1940s. Determined to find her, the hero begins a frantic quest that takes him through carriages and eras, until he ultimately arrives in the present. Over time, styles change but the polo retains its timeless elegance.