Title	HOW DOES IT FEEL
Brand	MERCEDES-BENZ
Product/Service	E-KLASSE W213
Category	A05. Cars & Automotive Products & Services
Entrant	ANORAK Berlin, GERMANY
Idea Creation	ANTONI Berlin, GERMANY
Production	ANORAK Berlin, GERMANY

Name	Company	Position
Christian Aeby	ANORAK	Director
Rodrigo Prieto	ANORAK	Cinematographer
André Kemper	antoni Berlin	Creative Director
Martin Pross	antoni Berlin GmbH	Creative Director
Marcell Francke	antoni Berlin GmbH	Creative Director
Veit Moeller	antoni Berlin GmbH	Creative Director
Marty Schenk	ANORAK Film	Editor
Christiane Dressler	ANORAK Film GmbH	Managing Director

Brief Explanation

Intelligence runs in the family: the new E-Class family The new E-Class family impresses with its intelligent safety systems as well as through its performance. Therefore Mercedes Benz is staging the cars: E-Class sedan, sedan, T-model, all-terrain, convertible and coupe this way in its latest TV spot. The spot shows a new aspect of how the combination of driving dynamics and intelligent driving assistance systems creates a very special driving experience. Elegant and dynamic as the E-Class sedan itself can thus behave protagonist undisturbed by the night. While the vehicle is tailored to your habits and needs through intelligent vehicle features, Such as Apple Car Play, the Steering Assistant, or the Active Dodge Wizard. Without a doubt, Mercedes-Benz proves to be a new benchmark for modern technology and safety systems. However, the usual "unwind" of technical information, but with dynamic images and with a self-evident that the protagonist can only concentrate on the